Director, Media Strategy
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Job Description
Director of Media Strategy accountable for client media strategy and managing digital advertising campaigns. Leading the Integrated Media Solutions team remotely while collaborating with Revenue and Account teams.
Responsibilities:
- Accountable for client media strategy from pre-sales through campaign completion.
- Lead the evaluation, scoping, and qualification of opportunities ensuring each plan aligns with Choozle’s product capabilities, inventory access, audience strategy, and target margins before activation.
- Maintain strategic ownership through execution by leading the Integrated Media Solutions (IMS) team.
- Guide and mentor Integrated Media Specialists to translate approved strategies into high-performing campaigns, ensuring seamless implementation, ongoing optimization, and measurable client outcomes.
- Partner directly with SADs and AEs during early-stage planning initiatives to audit, scope, and qualify client briefs, ensuring proposed strategies fit seamlessly into Choozle's product offerings and tech stack capabilities.
- Collaborate with Revenue Team Leadership to structurally review margin health.
- Audit and police inventory performance across active campaigns to eliminate metric-inflating traffic.
Requirements:
- 7+ years of experience in planning and managing digital media campaigns.
- Deep experience with Google Ads and Meta Business Suite is required.
- Advanced familiarity with The Trade Desk or similar enterprise-level DSPs is highly desired.
- Hold (or are ready to renew) advanced certifications in Google Ads, GA4, and Meta Blueprint.
- Experience in multi-touch attribution (MTA) or Media Mix Modeling (MMM) is a significant plus.
- Elite written and verbal communication skills. You can explain complex programmatic bidding to a novice and high-level ROI strategy to a CMO.
Benefits:
- $100 monthly wellness stipend to support what keeps you grounded—mentally, emotionally, physically, spiritually, financially.
- $200 monthly home office stipend to help you set up your perfect space.
- Self-managed time off + 12 paid holidays + paid parental leave + 3 days to volunteer for causes you care about.
- Inclusive paid leave policies—including for miscarriage and abortion.
- 401(k) with a 3% company match, employer contributions into your HSA account, and full access to LinkedIn Learning to support your personal and professional growth.
- Medical PPO & dental at 90% employer-paid, 70% of dependent premiums covered, Medical HDHP covered at 100% for employees and 70% of dependent premiums covered, plus long-term disability, life insurance (up to $50K), and options to customize your plan.
- Access to a robust Employee Assistance Program (EAP) whenever you need it.
- $2,000 employee referral bonus for every successful hire.
- Enjoy flexible schedules that let you balance life and work with ease.
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