Director of Business Development
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Job Description
Director of Business Development leading sales, marketing, and HubSpot strategy for a healthcare consulting company. Driving growth across home care and hospice service lines.
Responsibilities:
- Lead HPS business development strategy and identify opportunities to grow service lines, reach new markets, and generate qualified opportunities
- Maintain oversight of the sales pipeline, establish priorities, and monitor performance against business development goals and KPIs
- Lead discovery and sales conversations, develop strategic prospect relationships, and advance qualified opportunities toward engagement
- Position HPS services, pricing, capabilities, and operations based on prospect needs
- Partner with Executive Management and service-line leadership on complex opportunities, proposals, pricing, scope, and negotiations
- Develop and nurture relationships with prospective clients, referral partners, industry associations, and other strategic partners
- Represent HPS at conferences, industry events, association meetings, and other business development opportunities
- Develop marketing and demand-generation strategies aligned with business goals
- Provide strategic direction and approval for marketing campaigns, business development content, website initiatives, and sales collateral
- Use pipeline, sales, marketing, and market data to identify trends, evaluate performance, and guide growth priorities
- Lead the strategic use and optimization of HubSpot, including pipeline structure, lead management, reporting, lead scoring, automation, and sales workflows
- Identify opportunities to improve business development processes through technology, AI, automation, and other tools
- Direct sales support activity and establish processes for prospect follow-up, CRM maintenance, scheduling, proposal coordination, and sales administration
- Collaborate with Executive Management, service-line leadership, marketing, and sales support to align business development activity with company priorities
- Balance immediate sales opportunities with longer-term growth priorities
Requirements:
- Bachelor’s Degree in Marketing, Business, Communications, or a related field
- Minimum 3 years of sales and business development experience
- Minimum 3 years of marketing experience, including campaign strategy, development, and execution
- Demonstrated experience developing strategic sales and marketing copy, including campaign messaging, website content, sales materials, and other business development communications
- Demonstrated design experience with the ability to create, direct, and evaluate professional digital and print marketing materials
- Strong proficiency using AI tools in a professional environment for content development, research, analysis, automation, workflow optimization, and other business development applications
- Minimum 3 years of CRM experience; HubSpot experience strongly preferred
- Ability to analyze sales, marketing, campaign, and pipeline data and translate findings into actionable growth strategies
- Strong written and verbal communication, presentation, relationship-development, and negotiation skills
- Proficiency with Microsoft Office, including Outlook, Word, PowerPoint, and Excel
- Ability to independently manage multiple priorities, meet deadlines, and work effectively with Executive Management and cross-functional teams
- Must be able to travel as needed for conferences and industry events, typically 3–5 trips per year and not expected to exceed approximately 10% annual travel
- Home health, hospice, healthcare, or other regulated-industry experience preferred
Benefits:
- Full-time, salaried, exempt position
- Fully remote position
- Paid Time Off (PTO) begins accruing on the first day of employment and is available for use after a 60-day probationary period
- Nine paid holidays per calendar year, plus two floating holidays
- Company-paid medical and life insurance policy for employee upon eligibility
- Optional dental, vision, and dependent medical coverage offered at employee cost upon eligibility
- Retirement plan with company match available immediately upon hire
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