Director of Demand Gen, Organic
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Director of Demand Generation at Sayari managing organic pipeline through SEO, LinkedIn, and social media. Focusing on building an expertise-driven demand generation strategy.
Responsibilities:
- SEO and content: Map the full keyword and topic landscape for our buyer set — compliance, trade, TPRM, export control, UFLPA, OFAC. Audit what we have. Build what's missing. Measure what moves.
- LinkedIn organic: Sharpen it — editorial calendar, executive thought leadership, company page strategy, and employee amplification.
- Social media: Focus effort where it compounds — and know the difference between a vanity metric and a demand signal.
- Answer Engine Optimization (AEO): Develop and own our AEO strategy — structuring our content so Sayari surfaces when buyers ask ChatGPT, Perplexity, or Gemini about the risks we help them solve.
- Measurement: Track what matters and report clearly, adjusting when the data says to.
Requirements:
- 7+ years in B2B demand generation or content marketing, with at least 3 in a role owning organic channels end-to-end
- A track record of building pipeline from SEO and content — not just traffic, but qualified demand
- Fluency in modern SEO: technical, topical authority, E-E-A-T, schema markup, internal linking strategy
- Real hands-on experience with LinkedIn organic, not just the theory
- Familiarity with AEO as an emerging channel — you've started thinking about it even if you haven't fully built it
- Strong writing instincts — you don't need to write everything, but you need to recognize good from bad and make it better
- Comfort with ambiguity and the discipline to prioritize; you'll have more ideas than bandwidth
- Experience in a complex B2B environment — ideally compliance, legal tech, financial services, or government — where buyers are skeptical and the sales cycle is long
Benefits:
- 100% fully paid medical, vision, and dental for employees and their dependents
- Generous time off; we observe all US federal holidays, close our office for a winter break (12/24-12/31), in addition to granting 18 PTO days and 10 sick days
- Outstanding compensation package; competitive commissions for revenue roles and quarterly bonuses for non-revenue positions
- A strong commitment to diversity, equity, and inclusion
- Eligibility to participate in additional benefits such as 401k match up to 5%, 100% paid life insurance (up to $100,000 coverage), and parental leave
- A collaborative and positive culture - your team will be as smart and driven as you
- Limitless growth and learning opportunities
Similar Jobs
Director, Customer & Consumer Insights
Director of Customer & Consumer Insights ensuring data-driven understanding influences brand, growth, and product experiences at AG1. Leading insights initiatives across global markets and consumer experiences.
Senior Director – Strategic Partners
Director of Strategic Partners at TomTom responsible for partnerships to drive business growth. Developing strategies, monitoring performance, and collaborating with cross-functional teams.
Director of Workforce Transformation
Director of Workforce Transformation at Career Team enabling workforce development and collaboration with state leaders and local boards to redesign service models.
Product Consultant – Talent/HR Service Delivery, Assistant Director
Product Consultant shaping Talent/HR Service Delivery at EY through AI and automation. Leading design and deployment of global solutions for improved service delivery and employee experiences.
Business Services Delivery Director
Director of Business Services Delivery at Salesforce responsible for strategizing and executing transformational engagements. Fostering growth and optimizing client operations through strategic guidance.
Senior Director, Solutions Implementation
Senior Director managing AI-powered instructional solutions at Instruction Partners. Overseeing district implementations with a focus on improving educational outcomes for underrepresented student groups.
Executive Director, Solutions Implementation
Executive Director for Solutions Implementation at Instruction Partners driving AI-powered tools in education. Leading a team and strategic partnerships to enhance instructional outcomes nationally.
Regional Business Director, Multiple
Regional Business Director leading a high-performing sales team for Cristcot's U.S. product launch. Managing performance metrics and cross-functional collaboration for market success and compliance.
Director, Health Economics and Outcomes Research
Director, HEOR Product Lead for Cardiovascular Product at Novartis. Leading cross-functional medical and HEOR strategies to demonstrate value to stakeholders.
Director, Public Policy
Director of Public Policy developing and implementing strategies for Zillow's mission. Leading policy analysis, advocacy engagement, and operations management for effective real estate solutions.
Director, Technical Development, OEM
Director of Technical Development managing OEM technical resources and legislative updates delivery. Leading a team of developers while ensuring compliance and quality of support services.
Senior Director, Professional Services – HLS Domain Expert
Senior Director overseeing HLS domain architecture at Icertis, providing client-facing leadership and strategic direction. Collaborating on AI-first programs to modernize contracting in the healthcare sector.
Director, Global GSI
Director of Global System Integrators leading Sophos' GSI strategy and operations to enhance channel sales. Ensuring integration and performance management for strategic partnerships in cybersecurity.
Director, Experience Optimization – Adoption
Director of Experience Optimization & Adoption at Gainwell, leading CX performance platforms and ensuring technology translates into operational value. Seeking experienced leader for large-scale optimization initiatives.
Delivery Director
Delivery Director leading transformation and integration of global Delivery Organisation for BPX consultancy. Driving excellence and satisfaction across a unified footprint post-acquisitions.
Director, Health Economics and Outcomes Research
Director, HEOR for Cardiovascular Product at Novartis responsible for medical strategy development and research communication. Engage with cross-functional teams to deliver impactful HEOR initiatives.
Energy Policy Director
Energy Policy Leader driving Carrier Energy’s utility regulatory strategy and engagement with regulatory bodies. Developing incentive frameworks and building relationships to promote energy solutions.
Associate Director – IIX Technology Platforms
Associate Director leading IIX technology platforms focusing on impact investing and fintech. Responsible for strategic leadership, product development, and team management in a global context.
Solutions Engagement Director
Solution Engagement Director at Verity Solutions connects healthcare organizations with technology. Play a critical role in guiding technical evaluations and collaborating with sales teams.
Clinical Development Director – Oncology
Clinical Development Director supporting prostate cancer development and execution at Amgen. Collaborating globally and developing scientific/medical evidence plans with key opinion leaders.