Director of Demand Generation
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Job Description
Demand generation director driving acquisition and revenue for MISUMI Americas’ digital manufacturing platform. Owning multi-channel programs, funnel optimization, KPI measurement, and sales alignment.
Responsibilities:
- Oversee MISUMI Americas’ demand generation strategy and acquisition engine
- Own lead generation and lead nurturing from first touch through purchase
- Build and optimize multi-channel acquisition programs across organic and strategic channels
- Partner with the Director of Performance Marketing on paid channel strategy and execution
- Manage, align, and forecast acquisition budgets using an ROI framework
- Develop the acquisition roadmap, identify opportunities, and scale high-performing channels
- Explore and validate new channels and develop supporting content, ads, and creative assets
- Partner with Sales to maintain MQL quality, ensure follow-up, and align targeting, qualification, and revenue goals
- Own acquisition-sourced pipeline, revenue targets, and lead-to-revenue performance
- Diagnose funnel drop-off points and improve conversion
- Track KPIs including MQLs, signups, new accounts, and revenue
- Partner with lifecycle and product marketing to improve activation and early customer conversion
- Optimize signup-to-SQL and signup-to-first-value rates
- Present insights, forecasts, and recommendations to senior leadership
- Run multiple campaigns simultaneously and coordinate teams
- Operate as a senior individual contributor across Growth, Sales, and Product
- Oversee ads, landing pages, content, and other demand-generation materials
- Manage agency and vendor relationships as needed
Requirements:
- Proven experience driving acquisition programs at scale in fast-moving, high-growth, or startup environments
- Ownership of multi-channel growth strategies with responsibility for revenue impact
- Strong analytical ability, including experimentation, attribution, and funnel analysis
- Experience running high-tempo experimentation cycles across channels, messaging, and conversion points
- Ability to operate independently in ambiguous environments
- Ability to partner effectively with Sales and build cross-team alignment
- Ability to tailor acquisition strategies by ICP, industry, and buying persona
- Experience developing creative assets and working with content and design partners
- Strong communication skills
- Mindset focused on iteration and measurable impact
Benefits:
- Competitive medical, dental, and vision insurance
- 401K plan
- Parental leave programs
- Paid volunteer days
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