Director of Demand Generation
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Senior Demand Generation Leader enhancing B2B fintech company's pipeline strategies. Building programs that engage key stakeholders to drive qualified conversations and support sustainable growth.
Responsibilities:
- Translate Quavo's ICP, account tiers, buyer personas, and revenue goals into a focused demand strategy across banks, credit unions, fintechs, processors, and sponsor banks.
- Partner with Product Marketing to maintain a current view of Quavo's target buyers, including their priorities, buying process, key stakeholders, and the conditions that create urgency for fraud and disputes solutions.
- Define the priority account segments, buying group members, pain points, and campaign themes for each quarter, and adjust focus as market conditions and sales priorities shift.
- Build account-based programs that use account fit, intent, enrichment, regulatory triggers, leadership changes, hiring patterns, and sales input to prioritize the right accounts and individuals.
- Develop campaigns for priority accounts that connect digital, sales outreach, executive programs, and events into a coordinated program, each with a defined audience, buyer problem, message, and measurement plan.
- Own the integrated campaign calendar across digital, email, paid, webinars, lifecycle nurture, partner programs, and sales-activated plays, maintaining clear ownership, follow-up motions, and performance visibility across all active programs.
- Design and run high-touch programs such as executive dinners, roundtables, conference moments, customer-led sessions, partner events, and other account-based experiences.
- Build the field operating model, including audience strategy, invitation approach, sales coordination, experience design, post-event follow-up, and account intelligence capture.
- Ensure field programs are integrated into broader account journeys, with clear connections to priority accounts, buying group engagement, active opportunities, and next-step motions.
- Improve conversion from engaged account to qualified sales conversation by strengthening offers, scoring, follow-up, proof points, ROI content, and competitive context.
- Define the demand measurement framework and run a regular cadence with Sales and Revenue Operations to review pipeline contribution, campaign performance, and account progression.
- Use performance data, AI, and automation to identify conversion gaps, test improvements, and optimize programs across the full funnel.
Requirements:
- 8-10+ years in B2B demand generation, growth marketing, revenue marketing, integrated campaigns, or ABM, with experience owning programs tied to pipeline outcomes.
- Proven track record generating qualified pipeline in long-cycle enterprise or mid-market B2B environments, ideally with $100K+ ACV and multi-stakeholder buying committees.
- Strong ABM experience, including named- or tiered-account programs that engage multiple members of a buying group.
- Experience integrating events, executive programs, partner moments, and webinars into account-based demand programs, including audience planning, sales alignment, follow-up design, and opportunity progression.
- Hands-on experience across integrated campaigns, lifecycle marketing, paid and digital channels, marketing automation, CRM reporting, and sales activation.
- Demonstrated success partnering with Sales and Revenue Operations to align target accounts, improve follow-up quality, and connect marketing activity to pipeline outcomes.
- Strong analytical and operational judgment, with the ability to inspect funnel performance, diagnose conversion problems, and make clear recommendations.
- Clear executive communication skills, including the ability to translate demand performance into business impact.
- Ability to travel up to 20% as needed to support business demand and coverage requirements.
Benefits:
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities
Similar Jobs
Ads Manager, Google and Meta
Google Ads & Meta Ads Manager with strong analytical skills overseeing paid media campaigns. Must have experience with tracking systems and at least 2 years managing ads.
Senior Performance Paid Media
Senior Performance Paid Media role focusing on digital campaign strategies for multiple clients. Designing and optimizing performance marketing strategies across various platforms like Google Ads and Meta Ads.
Head of Performance Marketing
Head of Performance Marketing responsible for architecting and executing LTV ai's marketing function and strategy. Focusing on automation and leveraging AI for e-commerce growth.
Paid Media Analyst
Paid Media Analyst supporting paid media planning, execution, and optimization at RTX. Collaborating across teams for campaign management and reporting in digital marketing.
Freelance Senior Paid Media Manager – Social, Search
Freelance Senior Paid Media Manager leading paid social and search media strategies for client success. Focused on maximizing ROI and managing high-budget campaigns with a results-driven approach.
Director, Revenue Marketing – Demand Generation
Hands-on Director of Revenue Marketing owning demand generation at a PE-backed ERP firm. Responsible for pipeline creation and marketing strategy execution.
Paid Search Specialist – SEM, PPC
Paid Search Specialist managing end-to-end SEM and PPC campaigns for fintech clients. Collaborating with teams to optimize ad spend and drive business growth across multiple regions.
Paid Search Campaign Manager
Paid Search Campaign Manager for Forbes Advisor, specializing in performance marketing for FinServ vertical. Leading PPC strategies, collaborating with cross-functional teams, and optimizing paid search campaigns.
Senior Growth Campaign Manager
Senior Growth Campaign Manager executing integrated growth campaigns for Hexion. Leading demand generation initiatives and managing industry conferences to generate measurable impact.
Head of Influencer & Performance Marketing
Head of Influencer & Performance Marketing at Visca Marketing, responsible for team leadership and client relationships. Driving performance and sustainable growth in a remote-first setup.
Google Ads Profi – Viel Erfahrung
Google Ads Expert managing multiple campaigns to increase revenue for E-commerce businesses. 100% remote position requiring expertise in Google Ads and analytics tools.
Managing Strategist, Paid Media
Managing Strategist leading paid media initiatives for democratic campaigns at a digital agency. Focusing on innovative ad strategies and managing team performance in remote settings.
Director of Demand Generation
Director of Demand Generation at Clients Blackbox managing both sales and marketing processes. Building advertising campaigns and executing strategies for client engagement and brand elevation.
Head of Demand Generation
Head of Demand Generation managing both sales and marketing efforts for a specialized Meta advertising agency. Focused on generating qualified appointments for financial advisory clients through effective strategies.
Senior Performance Marketing Manager
(Senior) Performance Marketing Manager responsible for campaigns to generate qualified leads at Dr. Klein. Work remotely with occasional visits to Hamburg or Lübeck.
Senior Performance Marketing Specialist
Performance Marketing Specialist optimizing Google Ads and Meta Ads campaigns at easycosmetic. Responsible for campaign performance and collaboration across marketing teams in a data-driven environment.
Director of Growth Marketing – Demand Generation
Director of Growth Marketing & Demand Generation leading global marketing strategy and execution for AI-powered consultancy. Driving high-impact demand generation programs with advanced AI tools and co-marketing initiatives.
Performance Marketing Manager
Performance Marketing Manager driving user acquisition through creative and data-driven strategies at KOHO. Leveraging paid media across multiple channels in a remote-first environment.
Demand Generation Manager
Demand Generation Manager driving B2B campaigns to generate enterprise pipeline for HiHello. Collaborating across channels to build impactful marketing strategies and social presence.
Performance Marketing Manager – SEA/PPC
Performance Marketing Manager handling SEA/PPC strategies and client relationships within dynamic marketing agency. Focusing on digital performance marketing and strategic growth across channels.