Director of Demand Generation
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Job Description
Director of Demand Generation for CAI Software responsible for demand-generation strategy and pipeline growth. Leading efforts in SEO, content, events, and analytics for manufacturers.
Responsibilities:
- Own the demand-generation strategy with a relentless focus on pipeline creation, conversion, and ROI.
- Run and optimize SEO and SEM programs in partnership with external agencies, ensuring measurable outcomes.
- Build, execute, and analyze multi-channel campaigns that drive qualified leads and accelerate the funnel.
- Develop and manage an annual content plan including blogs, whitepapers, case studies, email workflows, and thought leadership.
- Ensure content aligns to the buyer journey and supports both acquisition and retention.
- Oversee website strategy, performance, optimization, and analytics.
- Plan and execute industry events and tradeshows from concept to post-event ROI analysis.
- Partner closely with Sales to align campaigns, enablement materials, and lead management processes.
- Work with Product and Support teams to ensure marketing messaging reflects product value, customer pain points, and market opportunities.
- Build dashboards, models, and reporting frameworks to track marketing performance and forecast pipeline.
- Continuously test, measure, and optimize programs for CAC, LTV, MQL→SQL conversion, win rates, and retention impact.
- Bring a deeply analytical and math-driven approach to decision-making.
Requirements:
- 8+ years of progressive experience in B2B marketing, ideally in SaaS or technology.
- Proven ability to generate pipeline with measurable results.
- Deep expertise managing SEO/SEM programs and agency relationships.
- Strong content marketing background with the ability to write or oversee high-quality materials.
- Experience planning and managing industry events and tradeshows.
- Exceptional analytical skills with proficiency in marketing analytics tools, CRM, and attribution modeling.
- Ability to work both strategically and hands-on as an individual contributor.
- Strong communication, project management, and cross-functional collaboration skills.
- Demonstrated ability to thrive in a fast-paced, high-accountability environment.
Benefits:
- EEO/Veterans/Disabled employer
- Reasonable accommodations for applicants with disabilities and disabled veterans
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