Director of Marketing
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Job Description
Director of Marketing responsible for pipeline creation and sales enablement at CargoSprint. Leading marketing function with a focus on AI and data-driven strategies.
Responsibilities:
- Own the top-of-funnel number. Build and run multi-channel outbound programs (email, LinkedIn, direct mail, events) targeting enterprise accounts across the marine terminal, ocean freight, and drayage sectors.
- Design and execute ABM campaigns against named accounts — from initial awareness through to opportunity creation — in close coordination with the sales team.
- Manage and optimize marketing attribution with RevOps to ensure full pipeline visibility across HubSpot and Salesforce.
- Build marketing workflows and content engines powered by AI — from ICP research and personalization at scale to campaign sequencing and performance analysis.
- Develop and maintain custom AI agents using Claude and internal tooling to automate repetitive marketing workflows and accelerate content production.
- Champion an experimentation mindset: test, measure, kill or scale, repeat.
- Stay at the leading edge of how AI is reshaping B2B go-to-market and bring that knowledge in-house fast.
- Partner tightly with Sales to ensure every rep has the messaging, collateral, and market context to run a tight sales cycle.
- Use Gong to analyze call recordings, extract winning patterns, surface competitive intelligence, and feed insights back into enablement materials and campaign messaging.
- Develop and maintain a high-quality asset library: battle cards, one-pagers, renewal decks, competitive tear-downs, objection-handling guides, and ROI calculators.
- Define and maintain the company's voice and positioning — authoritative, data-driven, customer-centric.
Requirements:
- 7+ years of B2B marketing experience, with demonstrated ownership of pipeline targets.
- Hands-on ABM experience — programs you've built, run, and measured, not just advised on.
- Deep outbound expertise: multi-touch sequences, cold email optimization, LinkedIn campaigns, and enrichment data stacks.
- AI-native operator — you are actively using Claude (or building with the API), running your own agents or automations, and applying AI across research, content, personalization, and ops. This is non-negotiable.
- Proficient in our GTM stack: HubSpot (MAP + CRM), Salesforce (SFDC partner with Sales), and Gong (conversation intelligence + enablement). You use these tools deeply, not just functionally.
- Strong sales enablement track record — you've built collateral libraries, run enablement sessions, and worked shoulder-to-shoulder with AEs.
- Analytically rigorous: you live in dashboards, not brand decks.
Benefits:
- Health and Wellness: Medical, dental, and vision plans for you and your family
- Future-Ready: 401(k) with company match
- Work Life Balance: Generous flexible PTO program and paid holidays
- Grow With Us: Professional development opportunities
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