Director of Paid Media
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Job Description
Director of Paid Media leading Google and Meta acquisition for HIP and Neon Canvas. Unifying standards, managing 500+ client accounts, and driving growth for dental lead-generation partners.
Responsibilities:
- Set the paid-media strategy, playbook, and Google/Meta channel mix for HIP and Neon Canvas
- Own KPI attainment, including ROAS, CPL, CTR by vertical, pacing, and budget governance across both brands
- Drive unified standards, tooling, ad-ops processes, and QA across HIP and Neon Canvas
- Own escalations, QBRs, and strategy for major partners and new-logo pursuits
- Own the service line’s P&L, pricing and packaging, utilization and capacity, growth, and expansion
- Run pre-sales scoping and support sales on paid-media pitches and proposals
- Own organization design, leveling, career paths, compensation-band input, succession, bench planning, onboarding, and L&D
- Manage vendors, contracts, and SLAs; own the function’s budget, risk, compliance, and brand safety
- Track emerging ad surfaces and formats and define adoption strategies ahead of competitors
- Lead AI enablement across paid teams, tools, workflows, and training
- Run 1:1s with Team Leads for coaching, scorecard review, and unblocking
- Personally work with at-risk or sliding partners while Team Leads manage the remaining portfolio
Requirements:
- 2+ years as a Director of Paid Media or equivalent at an agency of similar size and scope, managing 500+ client accounts
- Direct experience unifying paid media across two brands or logos under one umbrella
- 6+ years in paid media across Google Ads, including Search and Performance Max, and Meta
- Lead-generation experience for local service businesses
- Orthodontic or dental experience is a strong plus
- 2+ years leading other managers, not only individual specialists
- Deep platform mastery
- Strong analytics and experimentation skills
- Proven change-management ability and comfort unifying two brands or teams
- Commercial literacy, including delivery margin, utilization, and growth
- Experience partnering with sales
- Excellent executive communication and stakeholder management skills
- Must be located in the US
- Ability to work 8 am–5 pm CST, Monday to Friday
Benefits:
- 401(k) matching
- Dental Insurance
- Health Insurance
- Vision Insurance
- Life Insurance
- PTO eligibility after 90 days of hire
- 10 vacation days the first year of service
- Unlimited PTO starting year two
- Flexible partial days
- Sick/personal days
- Remote position
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