Director of Sales – Marketing
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Job Description
Director of Sales & Marketing driving growth strategy in telecom and infrastructure solutions. Building brand visibility and generating client interest with remote flexibility and travel requirements.
Responsibilities:
- Develop and execute a sales strategy targeting mid-market and enterprise clients across telecom, data infrastructure, and construction.
- Own the full sales cycle: prospecting, pitching, negotiating, and closing.
- Build and manage a pipeline of qualified opportunities.
- Over time, hire and mentor a small team of sales/business development professionals.
- Launch marketing campaigns that clearly communicate our telecom and infrastructure solutions.
- Build case studies and client success stories that highlight our fiber, cabling, DAS, Wi-Fi, and data center expertise.
- Manage online presence (LinkedIn, SEO, website) to ensure Archetype is discoverable and trusted.
- Explore partnerships, industry events, and PR opportunities to position Archetype as a leader in telecom and cabling solutions.
- Partner with company leadership to define growth targets and priorities.
- Establish KPIs for sales and marketing performance and provide regular reports.
- Identify new markets, verticals, and opportunities for expansion.
Requirements:
- 5–10 years of experience in B2B sales, business development, or marketing, ideally in telecommunications, infrastructure, or industrial services
- Proven track record of building and closing pipelines from scratch
- Strong understanding of digital marketing and inbound lead generation
- Entrepreneurial, hands-on, and comfortable working in a growing company environment
- Exceptional communication and relationship-building skills
- Willingness to travel regularly for client meetings, conferences, and industry events
- Bonus: Existing network of telecom, construction, or IT infrastructure contacts.
Benefits:
- Flexible work arrangements
- Remote work options
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