Director of Technical Product Marketing
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Job Description
Director of Technical Product Marketing at RapidFort responsible for global product marketing strategy. Leading initiatives with Sales, Product Management, and Technical Marketing to support sales enablement and demand generation.
Responsibilities:
- Define and drive global product marketing strategy, including value proposition, messaging, customer benefits, and competitive differentiation
- Lead global product launches, announcements, and integrated marketing campaigns
- Present at customer executive briefings and industry events
- Develop sales enablement materials, including playbooks, presentations, and tools
- Produce corporate press materials and analyst briefing content, including press releases and industry articles
- Plan, write, edit, and publish content such as eBooks, website copy, blog posts, and social media content
- Engage with press, media, and industry analysts as a company spokesperson
- Develop partner enablement materials including how-to guides, branding guidelines, newsletters, and portal content
- Create webinar strategies and supporting materials including slides, vertical briefs (e.g., retail, healthcare, manufacturing), and partner solution briefs
- Collaborate closely with Product Management on sales and partner enablement content
- Lead development of sales presentations, partner materials, and executive-facing decks
- Produce solution briefs, white papers, customer references, case studies, and funnel-specific content
- Develop storyboards and scripts for sales, customer, partner, and corporate videos
- Create differentiated messaging and visual content for events, including banners, signage, brochures, and booth materials
- Enable channel partners with campaigns, collateral, and digital demand generation content (email, web, landing pages)
- Support analyst relations, including submissions, surveys, reports, and white papers
- Create or oversee development of graphics, icons, and infographics (a strong plus)
- Manage budgets and ensure fiscal responsibility across marketing initiatives
Requirements:
- 8–10 years of product marketing experience in high-tech industries
- Must have experience in a similar industry (cybersecurity, cloud infrastructure, DevSecOps, software supply chain security, or enterprise infrastructure software preferred)
- Engineering or technical background strongly preferred (computer science, engineering, or equivalent technical experience)
- Strong understanding of enterprise B2B technology markets and developer-centric products is highly desirable
- Excellent written and verbal communication skills
- Proficiency with tools such as Google Suite, ChatGPT, Gemini, Claude; familiarity with design and publishing tools preferred
- Bachelor’s degree in marketing, business, engineering, or related field
- Strong project management and leadership skills in fast-paced, cross-functional environments
- “Roll up your sleeves and do what it takes” attitude
- Strong team player with ability to introduce and execute creative, differentiated ideas
- Must be a U.S. citizen due to Department of Defense (DoD) contract requirements.
Benefits:
- Annual performance bonus eligibility (based on company and individual performance)
- Equity/stock options participation (subject to company plan and role eligibility)
- Comprehensive benefits package including medical, dental, and vision coverage
- 401(k) retirement plan
- Paid time off and company holidays
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