Director, Paid Search
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Job Description
Director of Paid Search managing Cars.com's SEM program and driving strategies for an 8+ figure budget. Leading efforts in AI-driven search and optimization.
Responsibilities:
- Own the consumer SEM program end-to-end.
- Set strategy, execution standards, and the performance roadmap for an 8+ figure annual SEM budget.
- Set goals and own the numbers.
- Oversee campaign architecture, bidding strategy, keyword coverage, audiences,
- feeds, ad copy and creative testing, and landing page optimization daily.
- Drive feed-based automation, API integrations, Smart Bidding, signal-based strategies.
- Partner with Product, Engineering, Design, and Lifecycle to improve landing pages.
- Define and maintain the SEM measurement framework and translate performance.
Requirements:
- 10+ years in performance / growth marketing with deep, hands-on paid search expertise
- Expert-level command of Google Ads and Microsoft Advertising
- Experience in marketplace, classifieds, e-commerce, or high-volume B2C lead-gen businesses
- A builder-operator who has built scale through automation and AI
- Fluent in attribution, incrementality, MMM, etc; comfortable with large datasets and querying
- Bachelor’s degree or equivalent practical experience.
- Preferred: Experience at a two-sided marketplace or classifieds business.
- Hands-on experience building SEM automation via the Google Ads API or scripts.
Benefits:
- Medical, Dental & Vision Healthcare Plans
- New Hire Stipend for Home Office Set-Up
- Generous PTO
- Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day
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