Event Marketing Coordinator
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Job Description
Event Marketing Coordinator executing Customer.io's North America events calendar. Collaborating with cross-functional teams to spark curiosity and deepen relationships through events.
Responsibilities:
- Own Customer.io's North America events calendar - field events, hosted dinners, sponsored conferences, and virtual sessions
- Partner with the Events Manager and marketing team to define goals, audiences, formats, and success metrics
- Evaluate sponsorships, speaking slots, and new opportunities aligned to our demand and pipeline goals
- Own day-to-day logistics: vendor coordination, timelines, run-of-show, speaker prep, and on-the-ground support
- Manage registration flows, pre-event comms, and the attendee experience from first touch to follow-up
- Work closely with Sales, CS, Brand, and Content to keep every event well-scoped, on-message, and supported with the right assets
- Lead planning and execution of customer-focused events - hosted dinners, Suite Series experiences, and curated roundtables for our most strategic accounts
- Collaborate with CS and AM to identify and invite the right customers, build post-event follow-up workflows, and capture feedback that deepens relationships and supports expansion pipeline
- Identify opportunities to grow the customer event program and increase its impact on retention and advocacy
- Track event performance - registrations, attendance, engagement, and pipeline impact
- Share insights and recommendations to improve ROI and attendee experience
- Maintain documentation, templates, and repeatable workflows that make running events more scalable
Requirements:
- Located in North America
- 2+ years in event marketing, demand generation, or integrated marketing within B2B SaaS
- Experience running a mix of virtual events, webinars, and in-person activations
- Strong project management skills - you juggle timelines, tasks, and teams with ease
Benefits:
- 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family
- 16 weeks paid parental leave
- unlimited PTO
- stipends for remote work and wellness
- a professional development budget
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