Events – National Account Manager
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Job Description
Events & National Account Manager at Jacuzzi® Brand managing Home Depot partnerships. This role ensures revenue growth through field marketing and training initiatives across assigned territories.
Responsibilities:
- Deliver PK trainings to Home Depot store associates and department supervisors on a regular cadence to build product fluency, confidence, and lead-generation behaviors.
- Develop and refresh training content (in-store demos, talk tracks, leave-behinds, and digital materials) to reflect new products, promotions, and seasonal priorities.
- Measure training effectiveness by tracking lead volume, quality, and conversion before and after each session, and adjust curriculum based on results.
- Manage day-to-day performance of all stores in the assigned territory, with clear weekly and monthly lead generation targets per store.
- Lead Field Lead Generation activities in store, including event execution, in-aisle engagement programs, promotional displays, and associate-driven referrals.
- Coach lead takers on prospecting techniques, qualifying questions, and handoff quality to drive higher set rates and sit rates downstream.
- Identify underperforming stores and design targeted intervention plans that include training, staffing, merchandising, and event support.
- Advocate for the program during Home Depot store visits, district meetings, and regional reviews, establishing our brand as a leading service provider. Develop and sustain trusted relationships within Home Depot Stores.
- Create and own a strategic plan for the Home Depot program that defines revenue targets, growth initiatives, investment priorities, and resource needs.
- Drive revenue growth from Field Lead Generation activities by prioritizing the highest-ROI stores, events, and product categories.
- Partner cross-functionally with Sales, Marketing, Operations, and Installation teams to ensure leads convert efficiently and customer experience remains best in class.
- Forecast and budget field activity spend, event costs, and staffing against expected lead and revenue returns.
- Review lead taker data weekly to identify trends in productivity, lead quality, store mix, and event ROI.
- Prepare and present business reviews (weekly, monthly, and quarterly) with clear key findings, root-cause analysis, and prioritized action items for both internal leadership and Home Depot counterparts.
- Translate data into action by turning insights into specific coaching plans, training topics, event adjustments, and staffing decisions.
- Maintain accurate reporting in CRM and lead management systems to ensure pipeline visibility and forecasting integrity.
- Other duties as assigned
Requirements:
- Bachelor’s degree in Business, Marketing, or a related field, or equivalent professional experience.
- 3–5 years of experience in field sales, retail program management, lead generation, or big-box partnership management.
- Demonstrated track record of driving revenue growth in a retail or in-store environment.
- Experience training, coaching, and motivating front-line retail associates.
- Strong analytical skills with the ability to interpret lead, sales, and conversion data and translate it into a business narrative.
- Proficiency in Microsoft Excel and PowerPoint; comfort with CRM and lead management platforms (e.g., Salesforce).
- Excellent verbal and written communication skills, including the ability to present to executive-level retail partners.
- Valid driver’s license and ability to travel regularly to stores within the assigned territory.
- Direct experience working with The Home Depot, Lowe’s, or another national big-box retail partner highly preferred.
- Background in home improvement, home services, or another consultative, lead-driven sales model preferred
- Preferred experience includes developing event-based or in-store lead generation programs from inception.
Benefits:
- Positive work culture
- 401(k) with matching program
- Dental insurance
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
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