Freelance Google Ads Specialist
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Job Description
Freelance Google Ads Specialist managing Google Ads acquisition campaigns for SMEs and small businesses. Auditing, optimizing, tracking, and reporting campaign performance and ROI.
Responsibilities:
- Audit existing Google Ads accounts and identify optimization opportunities
- Define acquisition strategies based on client objectives, market and budget
- Structure accounts and campaigns for efficiency and performance
- Create, configure and manage Search, Display, Remarketing and Performance Max campaigns
- Conduct keyword research and analyze search intent
- Structure ad groups, audiences and targeting
- Write, test and optimize ads and creative assets
- Analyze search terms and manage negative keywords
- Define and optimize bidding strategies
- Manage budget allocation across campaigns
- Identify best-performing campaigns, audiences, keywords and ads
- Implement tests and experiments for continuous improvement
- Adjust campaigns based on performance data and profitability objectives
- Implement, verify and optimize conversion tracking
- Use Google Analytics 4 and Google Tag Manager to measure campaign performance
- Ensure tracking and reporting data accuracy and reliability
- Analyze attribution and conversion journey challenges
- Monitor KPIs including impressions, CTR, CPC, conversion rate, CPA and ROAS
- Translate campaign data into concrete optimization actions
- Build performance, conversion and ROI-focused reports
- Provide actionable and prioritized recommendations for clients
- Stay current with Google Ads developments, features and industry best practices
- Manage digital acquisition campaigns primarily for SMEs and small businesses
Requirements:
- Solid and demonstrable experience managing and optimizing Google Ads campaigns, ideally across multiple industries
- Excellent command of Search campaigns and Google bidding strategies
- Good knowledge of Display, Remarketing and Performance Max
- Strong working knowledge of Google Analytics 4 and Google Tag Manager
- Experience with conversion tracking and attribution
- Good understanding of lead generation and digital customer acquisition strategies
- Strong ROI and profitability mindset
- Ability to interpret data and translate insights into concrete optimization actions
- Ability to manage multiple accounts and projects simultaneously
- Ability to prioritize tasks and work independently
- Autonomous, rigorous and proactive
- Comfortable providing strategic recommendations
- Ability to present concrete examples of campaigns managed and results achieved will be highly valued
Benefits:
- 100% Remote work
- Freelance / Independent Contractor status
- Fixed-price projects or day-rate assignments depending on the project
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