General Manager, Europe
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
General Manager leading Fi’s European expansion for connected pet technology. Owning regional marketing, P&L, market entry, partnerships, and team building across the UK and Germany.
Responsibilities:
- Own the European expansion strategy and marketing roadmap, prioritizing the UK and Germany
- Build and manage the regional marketing budget and P&L with Finance, and report progress to leadership
- Identify and prioritize market entry sequence, positioning, and investment across additional European markets
- Develop and execute endemic marketing campaigns across pet, outdoor, and lifestyle ecosystems
- Localize Fi’s brand, messaging, and positioning for UK and German audiences
- Identify and manage partner relationships with the broader commercial team
- Adapt global campaigns and build region-specific programs with lifecycle, social, PR, and paid media teams
- Ensure product, fulfillment, and customer support meet local market expectations
- Serve as the primary voice of the European market inside Fi
- Build the regional team, hiring, onboarding, and managing local talent and agency or contractor relationships
- Manage regional agencies, freelancers, and vendors
- Ensure compliance with local advertising, data privacy, and consumer protection regulations, including GDPR
- Report to the Chief Growth and Marketing Officer
Requirements:
- 8+ years in marketing
- Meaningful experience in a general manager, country manager, or regional marketing lead role
- Track record of launching or scaling a consumer brand in the UK and/or Germany, ideally via DTC and Amazon
- Experience building integrated marketing plans across paid, social, PR, lifecycle, and partnerships
- Experience owning a budget and being accountable for regional growth metrics and ROI
- Strong cross-functional collaboration skills and ability to influence remote, centralized teams without direct authority
- Fluent in English and German
- Deep familiarity with the UK and German consumer, media, and retail landscape
- Comfortable operating with ambiguity, limited resources, and evolving priorities
- Willingness to travel regularly within Europe and occasionally to US headquarters
- Experience in pet, animal health, wearables, or connected hardware
- Prior experience opening a new international market for a US-based or global consumer brand
- Existing relationships with UK or German retail, PR, or pet industry partners
- Understanding of subscription-based business models
Benefits:
- Flexible PTO
- Full medical, dental, and vision insurance
- Free access to One Medical, Kindbody, and Talkspace
- Dog-friendly office
- $500 annual donation to a dog charity of choice through the BarkBack Program
- Free Fi membership and Fi collar benefits for pets
- Gifting program for friends and family
Similar Jobs
Commercial Manager – Ethanol Production
Commercial Manager growing Whitefox Technologies’ US ethanol revenue through producer relationships and consultative capital sales. Operating remotely from the Midwest with 40–50% field travel.
Property Manager
Property Manager overseeing residential and commercial property operations for a US-based custom-manufacturing company. Managing tenants, vendors, leases, maintenance, expenses, reporting, and compliance remotely from the Philippines.
Employee Support Case Manager
Hardship Case Advisor reviewing employee hardship cases for Aston Carter, a corporate talent solutions provider. Assessing risks, coordinating resources, and resolving sensitive employee support needs.
Senior App Store Optimization, ASO Manager
Senior ASO Manager leading organic growth for REPLUG, a mobile revenue growth consultancy. Driving ASO strategy, app-store conversion and client growth across international mobile apps.
Contractor Payments Manager
Contractor Payments Manager overseeing contractor payroll settlements at Openforce. Leading payments operations, client relationships, process improvement, reporting, and collections.
Area Manager
Area Sales Manager selling Scientia Vascular’s vascular-access technologies across Maryland, DC, and Virginia. Managing hospital relationships, territory strategy, customer support, and medical-device sales growth.
Area Manager
Area Sales Manager selling Scientia Vascular’s neurovascular and peripheral vascular technologies in Houston. Managing territory sales, hospital relationships, customer support, and product launches.
Asset Manager
Asset Manager leading government and contractor asset tracking, audits, and property controls for GDIT. Remote Arizona role supporting U.S. government, defense, and intelligence missions.
Care Manager, RN – Utilization Management
Care Manager RN managing clinically based appeals and reimbursement advocacy for Providence’s California healthcare network. Coordinating patient-focused communications with outside payers.
Case Manager
Remote Case Manager coordinating medical, psychosocial, and alternative care plans. Supporting patients, providers, payors, and interdisciplinary teams for Nova Healthcare Administrators.
Manager, Licensing – Credentialing
Licensing and credentialing leader scaling Daymark Health’s value-based oncology care platform. Managing multi-state clinician licensing, payer credentialing, and Medicare enrollment.
Microsoft Endpoint Configuration Manager – MECM/SCCM
MECM/SCCM administrator packaging and deploying applications for the Department of Veterans Affairs. Supporting secure, mission-critical systems across laboratory, testing, and production environments.
Manager, Org Development
Organizational Development Manager partnering with The Home Depot leaders and HR teams. Designing organization, change management, and adoption solutions aligned with business strategy.
Partner Business Manager
Partner Business Manager building DevRev's SaaS channel partner program. Recruiting partners, creating joint plans, and driving measurable pipeline and revenue outcomes.
Apparel & General Merchandise Manager
Apparel and merchandise manager advancing GS1 standards across marketplaces, compliance, and supply chains. Supporting global member organisations across apparel, toys, electronics, cosmetics, and other sectors.
B2B Partner Alliances Manager
B2B Partner Alliances Manager expanding Salsify’s partner ecosystem for digital-shelf commerce. Driving SI and ISV relationships, sourced pipeline, and co-sell growth across US markets.
Delivery Manager
Delivery Manager coordinating multi-stream SAP IS-U transformation delivery at principal33. Managing ABAP, BTP, interfaces, web development, risks, dependencies, and reporting.
Cut-Over Manager
Cut-Over Manager leading SAP and IT transformation migrations for principal33’s enterprise clients. Coordinating Go-Live planning, readiness, risk management, and stabilization.
Senior Project Delivery Manager – NVIS
Senior Project Delivery Manager delivering NVIDIA cloud-powered data-center infrastructure projects. Leading technical solutions, complex installations, and customer-facing project lifecycles.
Senior Subscription Manager
Senior Subscription Manager guiding renewals, retention, and commercial outcomes for PTC enterprise software customers. Coordinating global teams and forecasting subscription revenue.