General Manager, Strategic Partnerships – SEA
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Job Description
General Manager owning AdGem’s Southeast Asia growth strategy and strategic partnerships. Driving ad monetization revenue across mobile, fintech, loyalty, and digital ecosystems.
Responsibilities:
- Own and execute AdGem's commercial growth strategy across Southeast Asia, using Singapore as a potential regional base
- Build pipeline and close partnerships throughout surrounding Southeast Asian markets
- Identify, develop, negotiate, and close strategic partnerships across mobile publishing, loyalty, fintech, rewarded advertising, and digital ecosystems
- Own regional pipeline, revenue growth, forecasting, and overall commercial performance
- Build and maintain senior-level relationships with key partners and decision-makers across Southeast Asia
- Represent AdGem at industry conferences, trade shows, and networking events
- Provide market intelligence and strategic recommendations to AdAction leadership on opportunities, competition, and regional trends
- Partner with internal product, operations, and account management teams to ensure successful launches and long-term partner growth
- Help shape the infrastructure, partnerships, and resources needed to scale AdGem's Southeast Asia business
- Serve as the senior commercial representative for AdGem across Southeast Asia
- Spend approximately 50–75% of the time in-market for partner meetings, conferences, and industry events
Requirements:
- 7+ years of experience in business development, strategic partnerships, enterprise sales, general management, or commercial leadership within ad tech, mobile advertising, digital media, fintech, loyalty, or a related industry
- Proven track record of building revenue and strategic partnerships across Southeast Asia, with experience selling into multiple SEA markets
- Proven experience selling or developing ad monetization solutions, rewarded advertising products, offerwalls, or comparable performance-based monetization models
- Demonstrated ability to independently manage and close complex commercial partnerships
- Strong understanding of performance marketing and ad tech economics, including CPI, eCPM, ARPDAU, retention, LTV, and monetization
- Entrepreneurial, self-directed, and comfortable operating with significant autonomy
- Excellent executive communication, negotiation, and relationship-building skills
- Fluency in English is required
- Proficiency in Mandarin and Cantonese is required
- One or more Southeast Asian languages is strongly preferred
- Willingness to travel extensively throughout Southeast Asia, approximately 50–75% of the time
- Comfortable operating as an independent contractor/consultant
- Responsible for applicable local registrations, taxes, insurance, and other obligations associated with independent contractor status
Benefits:
- Competitive contractor rate
- Performance-based incentives tied to regional growth and commercial performance
- Significant autonomy and direct visibility to senior leadership
- Opportunity to shape AdGem's Southeast Asia strategy and build a regional network
- Direct influence on the company's international growth
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