Google Ads Demand Gen Manager
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Job Description
Google Ads Demand Gen Manager scaling YouTube and Demand Gen campaigns for BetterMe’s wellness ecosystem. Driving creative testing, optimization, and performance-focused user acquisition.
Responsibilities:
- Plan, launch, and scale large-scale Google Ads campaigns, with a focus on Demand Gen
- Drive video creative direction for YouTube and Demand Gen campaigns
- Conduct creative testing, performance analysis, and hypothesis generation
- Perform keyword, audience, competitor, and creative research
- Manage campaign budgets and bidding strategies
- Optimize campaign performance to maximize ROI and business impact
- Collaborate with motion designers and creative teams
- Create briefs for high-performing creatives
- Analyze campaign and creative performance and identify trends
- Drive improvements based on data insights
- Shape and implement scalable, performance-focused user acquisition strategies
Requirements:
- 3+ years of hands-on experience managing and optimizing Google Ads campaigns
- Strong experience working with Demand Gen campaigns within the last year
- Proven track record with large budgets and campaign scaling
- Deep understanding of video-first advertising, especially YouTube and Demand Gen campaigns
- Solid knowledge of Google Analytics, Google Ads metrics, attribution models, and performance analysis
- Experience with the creative side of performance marketing campaigns and scaling acquisition strategies
- Intermediate level of English or higher
- Strong analytical thinking and attention to detail
- Data-driven approach to decision-making
- Results-oriented mindset with clear business and performance focus
- Ability to work independently, prioritize effectively, and drive initiatives proactively
Benefits:
- Flexible work format: office, remote, or hybrid
- Work autonomy and no micromanagement
- Growth opportunities and career advancement
- Corporate gym with professional trainers
- Massage
- Corporate lunches
- Sports and team activities
- Regular online workouts
- Partner discounts
- Free access to BetterMe products
- Health insurance and corporate doctor
- Support for sports events, including covered entry fees
- Modern hardware and equipment
- Legal and finance support
- Open communication, transparency, feedback, and support for initiatives
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