Google Ads Expert, Freelance
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Job Description
Freelance Google Ads Specialist pilotant les campagnes d’acquisition digitale de TPE/PME clientes. Optimisation du tracking, des conversions, du ROI et de la rentabilité.
Responsibilities:
- Audit existing Google Ads accounts and identify opportunities for improvement
- Define acquisition strategies based on each client’s objectives, market, and budget
- Structure accounts and campaigns to maximize their effectiveness
- Create, configure, and manage Search, Display, Remarketing, and Performance Max campaigns
- Conduct keyword research and analyze search intent
- Structure ad groups, audiences, and targeting
- Write, test, and optimize ads and assets
- Analyze search terms and manage negative keywords
- Define and optimize bidding strategies
- Manage budget allocation across campaigns
- Set up tests and experiments
- Adjust campaigns based on performance and profitability objectives
- Set up, verify, and optimize conversion tracking
- Use Google Analytics 4 and Google Tag Manager
- Monitor data quality and reliability
- Analyze attribution challenges and conversion paths
- Track KPIs, including impressions, CTR, CPC, conversion rate, CPA, and ROAS
- Analyze performance and turn data into concrete actions
- Create performance-, conversion-, and ROI-focused reports
- Provide concrete, prioritized recommendations for each client
- Keep up to date with Google Ads developments and new features
Requirements:
- Strong, demonstrable experience managing and optimizing Google Ads campaigns, ideally across multiple industries
- Excellent command of Search campaigns and Google bidding strategies
- Good knowledge of Display, Remarketing, and Performance Max
- Good command of Google Analytics 4 and Google Tag Manager
- Proficiency in tracking, conversion, and attribution mechanisms
- Good understanding of lead generation and digital acquisition objectives
- Strongly ROI- and profitability-oriented approach
- Ability to interpret data and quickly turn results into concrete optimization actions
- Excellent ability to manage multiple accounts and projects simultaneously, prioritize actions, and work independently
- Autonomy, rigor, and proactivity
- Ability to formulate recommendations
- Ability to present concrete examples of managed campaigns and achieved results is a plus
Benefits:
- 100% remote
- Collaboration on a fixed-fee or time-and-materials basis, depending on the project
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