Group Director, Paid Search
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Job Description
Group Director leading and scaling Paid Search capability at Real Chemistry. Responsible for strategy, execution and performance in healthcare paid search campaigns.
Responsibilities:
- Serve as the senior Paid Search lead across assigned accounts, owning channel strategy, investment approach, testing roadmaps, and performance outcomes
- Translate brand objectives into actionable paid search strategies aligned to broader omnichannel journeys across HCP and DTC audiences
- Guide clients through recommendations, measurement frameworks, optimization decisions, and performance storytelling
- Ensure all campaigns meet healthcare compliance standards in partnership with cross-functional teams
- Establish best practices for paid search activation, including pacing, optimization, QA, and reporting
- Partner with analytics and strategy teams to define KPIs, measurement approaches, and learning agendas
- Identify performance drivers and optimization opportunities, adjusting plans to deliver strong results
- Lead, mentor, and develop a high-performing Paid Search team, building capability and bench strength
- Create scalable processes and playbooks specific to paid search, including governance models and quality standards
- Drive strong collaboration across RC Media, ensuring paid search is effectively integrated with strategy, analytics, planning, and creative
- Champion innovation across paid search platforms and tools, including AI-driven optimization, automation, and audience strategies
- Support new business and organic growth through insight-led paid search strategies
- Stay ahead of trends shaping paid search and healthcare media, including privacy changes, platform evolution, and targeting shifts
- Explore emerging AI and LLM-driven search environments and integrate new self-serve platforms into the paid search offering
Requirements:
- 10+ years of experience in performance media within an agency environment, with deep specialization in paid search
- Experience supporting pharma, biotech, or life sciences clients, with a strong understanding of regulatory considerations
- Expertise in paid search strategy and activation across major platforms
- Ability to connect paid search to broader omnichannel strategies
- Proven leadership experience managing and developing teams
- Strong client presence with the ability to influence and communicate with senior stakeholders
- Analytical mindset with the ability to translate data into actionable insights
- Experience working cross-functionally with strategy, analytics, and creative teams
- Strong organizational skills and ability to operate in a fast-paced, evolving environment
Benefits:
- Generous holiday and paid time off
- Private medical, dental, and vision plans
- Mental wellness coaching and support
- Access to more than 13,000 online classes with LinkedIn Learning
- Free snacks in the office
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