GTM Consultant
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Job Description
LinkedIn GTM Consultant building executive LinkedIn growth engines for SalesPlaybook AG’s B2B software clients. Advising founders on positioning, content, Thought Leader Ads, and pipeline growth.
Responsibilities:
- Segment clients' markets and define Ideal Customer Profiles (ICP)
- Develop positioning and messaging strategies
- Create GTM activities and strategy alignment documents, market segmentation and ICP definitions, and positioning and messaging frameworks
- Build bespoke LinkedIn content strategies tied to business goals
- Establish content narratives, thought-leadership positioning, and content pillars
- Set up content operations covering creation, approval, distribution, and repurposing
- Optimize LinkedIn profiles to build trust and convert visitors
- Automate LinkedIn ICP network expansion and profile engager capture, enrichment, and connection
- Set up and manage LinkedIn Thought Leader Ads
- Run bi-weekly content calls with clients
- Create content outlines and write client-authentic content
- Manage client communication and project timelines
- Build monthly performance reports on content and pipeline development
Requirements:
- Deep LinkedIn-as-GTM expertise: organic content, network expansion, and Thought Leader Ads
- A client-facing consulting presence: ability to meet an executive at eye level and own the relationship, not just execute tasks
- Solid grasp of positioning and ICP
- Judgment to match the right thought leader to the right audience
- Excellent writing in German and English
- Entrepreneurial drive
- Strong project management skills
- Comfortable with AI tools
Benefits:
- 90% remote work and fast decision-making processes
- Performance-based compensation based on results
- Professional development budget of up to 5,000 CHF annually
- Building and co-shaping DACH's leading Pipeline, Sales & HubSpot agency
- Working with a manageable number of focused clients (4–6 simultaneously)
- Positioning as a specialist expert in the B2B sales landscape
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