Head of Growth – DeFi
Posted 4ds ago
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Head of Growth driving distribution and marketing for Bitcoin Dollar's DeFi vaults and token ecosystem. Focusing on community building and strategic partnerships to grow TVL and engagement.
Responsibilities:
- Own end-to-end go-to-market strategy for Bitcoin Dollar's USD Vault and BTC Vault launches, with a singular focus on driving TVL growth and wallet activations
- Build and execute crypto-native marketing across Twitter/X, Discord, Telegram, and crypto media — develop the content engine, voice, and narrative that positions Bitcoin Dollar's vaults as the highest-yield USD and BTC products in DeFi
- Identify, recruit, and manage relationships with KOLs, DeFi influencers, and crypto-native content creators to amplify awareness
- Drive listings and visibility on DefiLlama, DeFi Pulse, CoinGecko, Zapper, and major DeFi aggregators
- Develop and execute partnership strategy with complementary protocols (lending markets, yield aggregators, wallets, and DeFi platforms) to expand distribution and sBTCD composability across the ecosystem
- Design and launch growth programs including referral loops, early depositor incentives, points programs, and community campaigns to bootstrap and retain TVL
- Run structured customer discovery — define two to three core user personas (yield-seeking stablecoin holders, BTC long-term holders seeking yield, DeFi power users), validate positioning through on-chain wallet analysis and user interviews, and build a deep understanding of what drives depositor behavior
- Conduct competitive analysis across the DeFi yield landscape (Gauntlet, Steakhouse, Sentora, Ethena, Sky, Morpho, Pendle, Aave, Yearn, Lido, etc.) to identify positioning opportunities and inform product roadmap decisions
- Serve as the voice of the customer to the engineering team — translate user feedback and market intelligence into actionable product insights that shape the roadmap
- Establish, track, and report on growth metrics including TVL, wallet growth, conversion funnels, community engagement, and retention
- Represent Bitcoin Dollar at industry events, conferences, Twitter Spaces, and podcasts to build brand credibility and ecosystem relationships
Requirements:
- 5+ years in growth, marketing, or business development with at least 2+ years in DeFi or crypto
- Demonstrated track record of growing a DeFi protocol's TVL, community, or user base — you can point to specific results
- Deep understanding of DeFi mechanics: yield farming, liquidity provision, vaults, staking, governance tokens, and on-chain analytics
- Strong crypto-native network and presence — active on Twitter/X, Discord, and Telegram with real relationships in the ecosystem
- Product marketing instincts: ability to define user personas, run customer discovery, conduct competitive analysis, and translate market insights into positioning and messaging
- Proficiency with on-chain analytics tools such as Dune, Nansen, or Arkham for user research and competitive intelligence
- Excellent written communication — you can craft compelling narratives, threads, and content that resonate with DeFi audiences
- Scrappy, self-directed executor who thrives as an individual contributor building the playbook from scratch, not managing a team
- Strong analytical skills with ability to set up growth dashboards, run experiments, and make data-driven decisions
- Comfortable operating in ambiguity at an early-stage protocol where priorities shift and you wear many hats
- Ability to work overlap with EST or PST
Benefits:
- Health insurance
- Flexible work arrangements
- Professional development opportunities
Similar Jobs
30d
Head of DeFi
Head of DeFi leading strategy and execution to grow DeFi across the Monad network. Engage with institutional stakeholders and manage a small team of DeFi specialists.
30d
92d
DEFI Front End Engineer
Experienced Web3 frontend engineer joining AnbotoLabs to guide front-end strategy and design. Collaborating within the Dev team to develop DEFI trading solutions.
JavaScriptReactTypeScriptVue.jsWeb3
92d
97d
Head of DeFi
Head of DeFi leading on-chain strategy for ratings at Particula. Building products and partnerships to enhance capital flows in DeFi and TradFi.
OracleSolidity
97d
102d
Senior Product Manager – Protocol, dApp, DeFi
Product Manager leading DeFi product development at Usual. Driving product delivery and strategy for an unreleased financial product set for launch in 2026.
102d
No more related jobs available.