Head of Marketing – Growth
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Job Description
Head of Marketing & Growth at RPM Healthcare responsible for demand generation and brand positioning. Leading marketing strategies to enhance growth and market presence in the healthcare sector.
Responsibilities:
- Own and execute RPM Healthcare's growth marketing strategy
- Develop campaigns that generate qualified opportunities for physician practices, health systems, and self-insured employers
- Partner closely with sales leadership to support pipeline generation and revenue growth
- Build lead nurturing programs that move prospects from awareness to opportunity
- Develop account-based marketing initiatives for strategic target accounts
- Create campaigns around conferences, webinars, direct mail, email, digital advertising, and outbound initiatives
- Improve lead conversion performance across the funnel
- Lead the ongoing evolution of the RPM Healthcare brand
- Improve website messaging, positioning, and user experience
- Strengthen RPM's market presence through thought leadership, content, PR, and industry visibility
- Ensure consistent messaging across all channels and customer touchpoints
- Help define how RPM Healthcare is positioned against competitors
- Create presentations, case studies, one-pagers, videos, and sales collateral
- Support executive presentations and conference opportunities
- Partner with sales to create targeted campaigns and outreach initiatives
- Build marketing programs that directly support revenue generation
- Work closely with the team to improve HubSpot utilization, automation, reporting, and campaign execution
- Establish KPIs, reporting processes, and performance dashboards
- Manage marketing budgets, contractors, agencies, and external vendors
- Continuously evaluate marketing effectiveness and ROI
Requirements:
- 5+ years of marketing experience with increasing levels of responsibility
- Proven experience supporting revenue growth through marketing initiatives
- Strong understanding of demand generation, branding, content strategy, and sales enablement
- Experience working closely with sales organizations
- Ability to operate as both strategist and executor
- Strong project management and organizational skills
- Strong written and verbal communication skills
- Comfortable working independently in a fully remote environment
- Ability to thrive in a fast-moving, entrepreneurial organization
- Preferred Experience: Healthcare, healthcare technology, or digital health
- HubSpot, ZoomInfo, LinkedIn Advertising, Google Ads, Account-Based Marketing (ABM), Marketing automation, Brand development, B2B healthcare marketing, Population health, RPM, CCM, or value-based care
Benefits:
- Medical, dental, and vision insurance
- 401(k)
- Fully remote work environment
- Company-paid travel expenses for approved business travel
- Direct access to executive leadership
- Opportunity to build and shape the marketing function from the ground up
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