Head of Performance Marketing – CMO
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Job Description
Head of Performance Marketing scaling AI-assisted paid campaigns across major social and search platforms. Driving growth for Melotech’s technology-powered media and entertainment business.
Responsibilities:
- Develop and maintain a comprehensive brand, targeting, and content strategy optimized for paid marketing
- Set up and manage thousands of promotional campaigns across Facebook, Instagram, YouTube, Google, TikTok, Snapchat, and other platforms
- Build and scale creative production workflows to generate content variations with the help of AI
- Optimize campaign performance through large-scale A/B testing to maximize reach, conversion, and revenue
- Stay ahead of social media trends to lead creative development
- Build libraries of visual assets, prompts, and workflows for rapid content iteration
- Manage partners in a scalable and productive manner
- Collaborate with the engineering team to optimize processes, systems, and outputs
- Work autonomously alongside the founder and team, directly influencing company success
Requirements:
- Degree in Marketing, Business, Mathematics, or related quantitative field
- 3+ years of hands-on performance marketing experience, preferably in creative industry or entertainment marketing
- Expert-level proficiency across Facebook Ads Manager, Google Ads, YouTube Ads, TikTok Ads Manager, and Snapchat Ads
- Proven track record managing 100+ simultaneous campaigns and conducting large-scale A/B testing on audio/video content
- Strong analytical skills with ability to interpret streaming data and make rapid campaign optimization decisions
- Self-directed approach thriving in fast-paced, metric-driven environments focused on cultural impact
- Interest in music, video, or social media
- Ability to work in a fast-paced and performance-oriented environment
- Hard-working, ambitious, and persistent
Benefits:
- Equity / ownership in the business
- Remote work with freedom over your life
- Global offsites and regular meetings around the world
- Flat hierarchies
- Performance-based rewards
- Opportunity to be one of the first employees and shape the company’s trajectory
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