Junior Marketing Automation Specialist
Employment Information
Job Description
Marketing Technologist responsible for designing, developing, and implementing automated marketing campaigns. Join Sigma Software's dynamic team working with a leading marketplace for pet products.
Responsibilities:
- Develop, maintain, and optimize CRM drag-and-drop module libraries and evergreen components
- Maintain documentation related to marketing assets and components
- Write, extend, and debug code within the scope of team tools and services
- Ensure components align with the latest brand guidelines and best practices
- Collaborate with the CRM Engineering Team to standardize tags, metadata, and personalization strategies
- Train and support CRM marketers on platform capabilities and best practices
- Manage multiple projects simultaneously and prioritize tasks effectively
- Troubleshoot and resolve issues with marketing solution
- Participate in the team’s on-call rotation
- Execute special projects as assigned
Requirements:
- 2+ years of experience with enterprise-level marketing automation platforms (Braze, Salesforce Marketing Cloud, Adobe, etc.)
- 2+ years of hands-on experience producing automated, data-driven campaigns, including HTML/CSS email coding from planning to deployment
- Expert-level HTML/CSS knowledge, especially modular codebase design
- Experience with templating and personalization languages (Liquid, AMPScript, JavaScript)
- Understanding of responsive/adaptive email design and media queries
- Experience working with APIs and SQL
- Ability to create and maintain CRM marketing component libraries (drag-and-drop modules, evergreen components)
- Proficiency with Adobe Creative Suite, GitHub, VSCode, or Dreamweaver
- Knowledge of CAN-SPAM and other legal regulations
- Ability to multitask and meet deadlines in a fast-paced environment
- Upper-Intermediate or higher level of English
- WOULD BE A PLUS
- Experience building highly personalized campaigns using advanced segmentation
- Understanding of DevOps processes, CI/CD, and infrastructure as code
- Experience in incident investigations and preparing COE/AAI reports
- Understanding of relational data architecture concepts
Benefits:
- Flexible work arrangements
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