Lead CRM Consultant
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Job Description
Lead CRM Consultant leading Braze CRM projects, client strategy, and team development at Massive Rocket, a digital marketing and technology agency. Delivering bespoke customer engagement solutions across Latin America.
Responsibilities:
- Act as a senior advisor, people manager, and technical expert on CRM projects
- Lead complex CRM projects within client objectives, timelines, and budgets
- Scope bespoke CRM solutions across clients’ entire technology stacks and oversee implementation
- Provide technical oversight for CRM implementations, migrations, and integrations
- Audit CRM systems, especially Braze and related technology stacks
- Support pre-sales activities, client pitches, and technical solution discussions
- Design and facilitate client workshops
- Advise clients on advanced CRM features and capabilities
- Build relationships and align clients, peers, and cross-functional stakeholders
- Manage, mentor, coach, and support CRM team members
- Serve as an escalation point for CRM issues
- Collaborate with Strategy, CRM Developers, Data & Engineering, and other teams
- Translate CRM strategies into roadmaps and deliverables
- Oversee customer journey design and optimisation
- Maintain Braze expertise and apply advanced features to client outcomes
- Uphold QA, testing, documentation, best practices, templates, and frameworks
- Analyse campaign metrics and customer data to identify optimisation opportunities
- Provide actionable insights that drive continuous improvement
Requirements:
- 6+ years of experience in CRM consulting, implementation, and optimisation
- Proven track record with platforms such as Braze, Salesforce, or HubSpot
- Experience leading CRM projects and working directly with clients
- Previous people management experience preferred
- Proven ability to lead through influence and relationships
- Strong people management skills, including performance reviews, development goals, and workload management
- Advanced understanding of CRM platforms, particularly Braze
- Expertise scoping and implementing complex CRM solutions integrated with broader marketing technology stacks
- Familiarity with marketing technology stacks and system integration
- Ability to audit CRM systems and provide actionable optimisation recommendations
- Experience participating in pre-sales activities, leading client pitches, and articulating technical and strategic solutions
- Experience leading interactive client workshops
- Excellent written and verbal communication skills
- Strong client-facing relationship-building skills
- Ability to manage multiple projects while maintaining quality and meeting deadlines
- Valid work visa required; sponsorship unavailable
- Proof of identity may be requested
- Two references may be requested
- Contractors must provide proof of incorporation and up-to-date insurance
Benefits:
- Remote-first work arrangement
- Career progression and professional growth opportunities
- Meetups, events, and team experiences
- BYOD policy
- Contractor support for incorporation and insurance requirements
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