Lifecycle Marketing, Customer Engagement Manager
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Job Description
Lifecycle Marketing & Customer Engagement Manager at Arlo shaping customer engagement through data-driven strategies. Optimizing lifecycle marketing across multiple channels for enhanced retention and growth.
Responsibilities:
- Own customer engagement strategy across the full lifecycle: onboarding, activation, ongoing engagement, renewal, and reactivation
- Design and optimize multi-channel experiences across email, SMS, push, and in-app messaging to drive engagement and services adoption
- Build and scale automated lifecycle journeys including welcome, onboarding, feature adoption, renewal reminders, and win-back programs
- Partner with Subscription Growth and In-App teams to drive engagement that supports conversion, retention, and plan upgrades
- Leverage behavioral and lifecycle data to build audience cohorts and deliver highly personalized, timely communications
- Analyze large datasets to identify engagement opportunities, segment users, and inform lifecycle strategy to continuously improve the customer experience
- Own reporting and performance tracking across email and in-app engagement channels, translating insights into actionable recommendations
- Test and optimize messaging, cadence, and channel mix through experimentation and A/B testing
- Collaborate with Product, Data, and Creative teams to ensure a cohesive, seamless, and insight-driven customer journey
Requirements:
- 5+ years of experience in lifecycle, CRM, customer engagement, or retention marketing
- Experience in a subscription, SaaS, or recurring revenue business
- Strong analytical skills with experience working with customer data to build cohorts and inform marketing strategy
- Hands-on experience owning reporting and performance analysis across lifecycle channels (email, in-app, push, etc.)
- Experience with marketing automation platforms like Klaviyo (or similar tools)
- Proven understanding of customer engagement strategies, segmentation, and personalization
- Excellent cross-functional collaboration and communication skills
Benefits:
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
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