Manager, CRM Operations
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
CRM Operations Manager leading Salesforce campaigns, journeys, deliverability, and SMS enablement. Supporting Taxwell’s digital tax filing software brands through scalable customer communications.
Responsibilities:
- Lead and develop the CRM Operations team, ensuring strong execution, accountability, knowledge sharing, and continued team growth
- Oversee end-to-end email campaign execution, including builds, QA, testing, final deployments, and post-launch validation
- Perform hands-on email development, QA, deployments, and troubleshooting during high-volume periods and critical initiatives
- Serve as a key administrator and subject matter expert for Salesforce Marketing Cloud and Pardot/Account Engagement
- Architect, build, and optimize customer journeys and automated programs using HTML, AMPscript, SQL, segmentation, and automation
- Lead setup and enablement of SMS capabilities, including platform configuration, data and audience requirements, testing, QA, and operational readiness
- Monitor and optimize deliverability, subscriber health, audience quality, data integrity, and campaign performance
- Establish QA standards, workflows, documentation, and operational best practices
- Identify and implement process improvement, automation, and AI-assisted solutions
- Provide CRM platform expertise and recommendations for broader business and technology initiatives
- Partner with stakeholders across marketing, technology, analytics, and business teams to solve technical and operational challenges
Requirements:
- Bachelor’s degree in Marketing, Communications, Technology, or related field, or equivalent relevant experience
- 7+ years of experience in CRM, email marketing, or marketing operations
- 3+ years of experience leading and developing teams
- Strong hands-on experience with Salesforce Marketing Cloud (SFMC), including Email Studio, Journey Builder, Automation Studio, Contact Builder, and related capabilities
- Experience with Pardot/Account Engagement, particularly supporting B2B campaign execution and automation
- Hands-on experience architecting and implementing complex customer journeys and automated programs
- Experience with or knowledge of SMS implementation and execution, preferably within the Salesforce ecosystem
- Proficiency in HTML, AMPscript, SQL, personalization, data extensions, and automated workflows
- Strong understanding of email deliverability, segmentation, subscriber management, QA, testing, and data quality best practices
- Ability to balance people leadership, hands-on execution, and technical problem-solving in a fast-paced environment
- Strong organizational and analytical skills with the ability to manage multiple priorities and translate insights into actionable recommendations
- Salesforce Marketing Cloud and/or Account Engagement certifications are a plus
Benefits:
- Supportive, open, and inclusive atmosphere
- Equal employment opportunity environment
- Disability assistance or accommodation during the hiring process
Similar Jobs
CRM Manager
CRM Manager optimizing Optimove-based lifecycle marketing for Scientific Games’ lottery, sports betting, and iLottery businesses. Driving player engagement, retention, personalization, and jurisdiction ROI.
Customer Success Operations Manager
Customer Success Operations Manager building dashboards, playbooks, and automations for Noma Security’s AI security and governance platform. Supporting renewals and scalable post-sales operations.
Client Experience Manager
PBM Client Experience Manager supporting pharmacy benefit accounts, claims, eligibility, and implementations at CVS Health. Driving revenue growth, member retention, and financial objectives.
Senior Client Success Manager
Senior Client Success Manager guiding enterprise travel clients through legacy technology migrations onto Navan. Driving adoption, retention, executive relationships, and customer value.
Junior Customer Success Analyst – Adoption
Analista júnior de Customer Success impulsionando adoção e engajamento de clientes nas soluções da RD Station. Gestão orientada a dados, redução de churn e identificação de oportunidades de expansão.
Customer Success Manager
Customer Success Manager expanding No Isolation’s AV1 educational technology across German schools. Supporting educators, municipalities, and authorities in reducing school absenteeism.
Data Administrator – CRM, Client Data
Data Administrator maintaining Salesforce CRM data for a hospitality and automotive performance technology company. Ensuring accurate imports, deduplication, reconciliation, and scalable data quality workflows.
Customer Success Consultant – Hospitality
Customer Success Consultant helping hotels improve frontline execution, adoption, revenue, and retention through FPG’s IN-Gauge technology. Advising General Managers and property leaders across assigned portfolios.
Customer Success Manager
Customer Success Manager owning strategic UAE enterprise accounts for Cohere, a security-first enterprise AI company. Guiding secure AI adoption, implementation, renewals, and regional customer advocacy.
Digital Program Manager, Customer Success
Digital Customer Success program manager building health scoring, automation, and renewal workflows. Supporting Uniguest’s managed customer-facing technology solutions across hospitality, senior living, retail, education, and corporate sectors.
Marketing Automation, CRM Manager
Marketing Automation / CRM Manager für automatisierte HubSpot-Kampagnen und Customer-Lifecycle-Prozesse bei Bikeleasing. Optimierung von Lead-Generierung, Kundenbindung und Customer Experience über mehrere Marken.
Customer Success Manager
Customer Success Manager guiding Australia and New Zealand education customers to adopt Instructure’s learning technology. Driving measurable value, renewals, retention, and expansion across APAC.
Customer Success Agent
Customer Success Agent retaining Medicare Supplement/Advantage clients for Spring Venture Group, a health insurance distribution company. Handling calls, policy changes, payment issues, case management, and ancillary-product sales.
Customer Success Manager
Customer Success Manager bei deutscher Kanzlei-Marketing-Agentur. Betreuung von Kunden, Koordination KI-gestützter Marketingprojekte und Durchführung von Reportings.
Customer Success Manager – Retail
Toast Customer Success Manager supporting retail businesses using Toast POS. Driving product adoption, customer retention, referrals, and SaaS revenue growth.
Customer Success Advisor
Customer Success Advisor helping Illumio, a breach-containment cybersecurity company, drive customer onboarding, adoption, renewals, and expansion in Taiwan.
Customer Success Coordinator
Customer Success Coordinator helping Allego customers adopt its revenue enablement SaaS platform. Supporting configurations, training, troubleshooting, and customer success initiatives.
Director of Customer Success
Director leading US customer success and implementation for Incision, a healthtech company supporting surgical teams. Owning retention, adoption, scalable onboarding, and executive customer relationships.
Senior Manager, Customer Success
Senior Customer Success Manager leading APAC teams for G-P’s global employment SaaS platform. Driving retention, adoption, renewals, and expansion across strategic customer accounts.
Senior Manager, Customer Success
G-P’s SaaS global employment platform enables international hiring across 180+ countries. Leading APAC Customer Success teams to drive adoption, renewals, retention, and expansion.