Managing Director, Performance
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Job Description
Managing Director leading performance marketing efforts for Clever Digital Marketing, driving client success and operational excellence across multiple channels.
Responsibilities:
- **What You’ll Do**
- **Executive Leadership**
- Serve as the executive leader responsible for the end-to-end performance marketing function, including Paid Media and Client Services.
- Partner with the COO and executive team to define and execute the long-term strategic vision for Clever Digital Marketing.
- Contribute to company-wide planning, growth initiatives, and operational leadership as part of the executive leadership team.
- **Paid Media Strategy & Innovation**
- Own the company-wide performance marketing strategy, ensuring best-in-class execution across Paid Search, Paid Social, and emerging channels.
- Identify and champion new growth levers, technologies, platforms, and optimization frameworks that improve lead quality and drive client revenue.
- Ensure our performance marketing programs remain data-driven, scalable, and aligned with evolving platform and industry changes.
- Maintain deep familiarity with major advertising platforms including Google Ads, Meta Ads, and Microsoft Advertising.
- **Client Services Leadership**
- Oversee the Client Services function, ensuring exceptional client delivery, retention, and account growth.
- Establish systems that tightly integrate Client Services and Paid Media, aligning teams around shared performance and business outcomes.
- Support senior client relationships with strategic oversight and executive presence.
- Drive initiatives that increase client retention, satisfaction, and expansion opportunities.
- **Organizational Design & Team Leadership**
- Architect and scale the organizational structure across Paid Media and Client Services, ensuring clarity in leadership layers and responsibilities.
- Lead and mentor a large, multi-disciplinary team of directors, managers, and specialists.
- Build strong leadership pipelines through coaching, mentorship, and succession planning.
- Create ascension systems that enable employees to grow into leadership roles.
- **Operational Excellence**
- Lead quarterly and annual planning cycles for media strategy, departmental priorities, and performance forecasting.
- Develop and refine scalable SOPs, quality assurance systems, marketing playbooks, and operational frameworks.
- Work closely with Operations and Analytics teams to implement systems that improve performance visibility and decision-making.
- Ensure teams operate with clear processes, strong accountability, and consistent performance standards.
- **Data & Performance Oversight**
- Oversee performance reporting and forecasting across all paid channels and client portfolios.
- Ensure teams leverage data and analytics to continuously improve campaign performance and client outcomes.
- Establish clear KPIs and performance benchmarks across departments.
- **Cross-Functional Collaboration**
- Partner closely with Operations, Analytics, and Executive Leadership to scale internal systems and infrastructure.
- Support new business initiatives and agency growth opportunities through strategic leadership and expertise.
Requirements:
- **What We’re Looking For**
- 10-15+ years of experience in performance marketing, with deep expertise in Paid Search and Paid Social.
- 8+ years of senior leadership experience, including managing senior leaders such as Directors, Group Directors and VP’s.
- Proven experience overseeing large-scale paid media programs with $10M+ monthly spend.
- Experience managing large teams of 50+ employees across multiple functions.
- Agency experience leading both media strategy and client services delivery.
- Strong operator with a track record of building scalable processes, systems, and organizational structures.
- Demonstrated ability to mentor and elevate senior leaders and department heads.
- Exceptional strategic thinking combined with strong operational execution.
- Experience integrating paid media, CRO, and creative to drive measurable growth.
- **What Makes You Successful in This Role**
- You combine strategic leadership with operational discipline.
- You are passionate about building high-performance teams and strong leadership cultures.
- You thrive in fast-growing organizations where systems and scale must evolve quickly.
- You are both analytical and decisive, using data to inform strategy while moving quickly to drive results.
Benefits:
- **Benefits of Working at CDM**
- Competitive base salary + performance-based bonuses
- Flexible remote work environment with option for in-person collaboration (Vaughan, ON)
- Group Benefits - Medical, Dental, Vision, RRSP/401k Plan w/matching, more.
- Company-provided MacBook computer
- Home office budget and Clever merch delivery to get you started
- Work Abroad Policy: Need a new working environment? Our work abroad policy supports this!
- The chance to shape and grow a high-performing Enterprise team
- A culture of performance and respect where the best work happens with extreme ownership and accountability meets collaboration.
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