Market Activation Analyst, Health Plans – Health Systems
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Job Description
Market Activation Analyst driving geographic expansion and commercial activation for Lyra Health’s evidence-based mental health platform. Building healthcare market analyses, activation playbooks, and funnel models.
Responsibilities:
- Conduct macro-level healthcare market evaluations using third-party healthcare data platforms and analytical tools
- Synthesize market trends to inform the corporate roadmap and geographic expansion and payer contracting priorities
- Evaluate payer density, reimbursement models, and local healthcare regulations to identify market entry opportunities
- Develop and customize market-specific activation playbooks
- Profile markets and conduct competitive analysis to identify clinical partners and network integration opportunities
- Partner with commercial, clinical operations, and business development teams on market go-to-market strategies
- Own and maintain market activation Top-of-Funnel and Care Starts quantitative models
- Track KPIs from market entry and provider outreach through patient onboarding and active care starts
- Iterate forecast models to optimize lead generation, funnel efficiency, and revenue predictability
Requirements:
- 3+ years of experience in healthcare analytics, management consulting, corporate strategy, business operations, or market intelligence within a digital health, health plan, health system, or high-growth healthtech organization
- Advanced quantitative and analytical skills using Excel, Google Sheets, SQL, or BI tools like Tableau/Looker
- Proven experience structuring and manipulating large third-party datasets, such as IQVIA, Definitely Health, or CMS/claims data
- Direct experience building and maintaining conversion, pipeline, or top-of-funnel operational models
- Deep understanding of US healthcare delivery models, health plan reimbursement structures, health system operations, and provider profiling
- Strong narrative synthesis and slide-building abilities to translate dense market data into clear, actionable executive playbooks
- Bachelor’s degree in Healthcare Administration, Business, Economics, Statistics, or a related quantitative field
Benefits:
- Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
- Lyra for Lyrians; coaching and therapy services
- Equity in the company through discretionary restricted stock units
- Competitive time off with pay policies including vacation, sick days, and company holidays
- Paid parental leave
- 401K with up to 3% matching
- Monthly tech allowance
- Well-being perks and activities
- Surprise swag
- Regular community celebrations
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