Marketing Analytics Lead
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Job Description
Marketing Analytics Lead owning marketing analytics strategy, BI, and team leadership. Driving AI-powered insights and unit economics for Kiss My Apps’ B2C digital businesses.
Responsibilities:
- Create the marketing analytics strategy and roadmap and prioritize work against business goals
- Organize the team’s work on stakeholder requests and ensure the development and maintenance of BI reporting
- Develop unified reporting, automations, and predictive models
- Analyze unit economics (CAC, ROI/ROAS, LTV), channel effectiveness, and creative performance
- Work with marketing and business-unit leads, C-level stakeholders, and Martech to drive meetings toward decisions and action points
- Lead, plan, review, and develop the analytics team
- Implement AI approaches in team processes
- Identify problems and growth opportunities
Requirements:
- 4+ years of experience in marketing analytics for B2C mobile digital products
- Proven experience managing a team
- Deep understanding of the mobile ecosystem, including acquisition channels (Meta, TikTok, Google Ads, ASA/ASO), MMP, mobile attribution, and market changes
- Understanding of performance metrics and models: CAC, ROI/ROAS, LTV
- Strong technical foundation in SQL, Python, statistics, and BI tools
- Daily use of AI tools in analytics, such as Claude and ChatGPT
- Ability to implement AI approaches in team processes
- Stakeholder management at C-level and marketing-head level
- Tableau, dbt, and Databricks are a plus
- Practical experience building AI self-serve is a plus
- Experience with organic acquisition channels is a plus
Benefits:
- Fully remote work from any point in the world, with optional access to offices in Kyiv and Warsaw
- Equipment provided regardless of work format and geography
- Competitive compensation aligned with skills and experience
- Online yoga classes twice a week
- English speaking clubs with a native speaker
- Opportunities to speak at internal and external events
- Annual budget covering up to 50% of professional conferences, educational events, and events
- Fixed annual flexible benefits budget covering 50% of medical insurance, psychotherapy, sport, or dental care
- 40 days of paid vacation and sick leave without fixed dates
- Support and equipment for uninterrupted work during wartime
- Career growth and professional development opportunities
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