Marketing & Creator Partnerships Lead
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Job Description
Influencer partnerships lead building creator programs across TikTok Shop, YouTube Shopping, and Instagram. Driving sales, negotiating partnerships, and leading Lux Decor Collection’s US creator operation.
Responsibilities:
- Build and manage relationships with top creators and influencers
- Recruit high-quality US creators and develop a strong creator pipeline
- Identify creators who can generate real sales, not just followers and views
- Negotiate commissions, paid collaborations, product seeding, and partnerships
- Help creators develop content that converts
- Lead and guide the overseas creator/affiliate team
- Develop strategies for TikTok Shop, YouTube Shopping, and Instagram
- Track creator revenue, GMV, conversions, ROI, and overall performance
- Build long-term partnerships with high-performing creators
Requirements:
- 4+ years of experience in influencer marketing, creator partnerships, affiliate marketing, talent management, or social commerce
- Strong experience working directly with creators
- TikTok Shop experience highly preferred
- YouTube creators/YouTube Shopping experience is a strong plus
- Experience with Instagram creators and affiliate programs
- Strong communication and negotiation skills
- Experience recruiting/managing creators and building creator pipelines
- Team management or mentoring experience
- Highly personable, proactive, persistent, creative, and commercially minded
- Comfortable speaking directly with creators, building genuine relationships, negotiating deals, solving problems, and developing long-term partnerships
Benefits:
- Performance-based bonus subject to performance
- Fully remote – US-based
- Opportunity to build and lead a US creator partnership operation
- Growth opportunity within a rapidly growing e-commerce company
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