Marketing Data Analyst – CRM, Personalization
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Job Description
Marketing Data Analyst supporting CRM, email marketing, and personalized marketing initiatives at Bluehost. Analyzing campaign performance and building actionable dashboards while collaborating across teams.
Responsibilities:
- Analyze CRM and email marketing campaign performance to generate actionable insights
- Build and maintain Tableau dashboards for customer lifecycle, segmentation, and marketing KPIs
- Use SQL (Oracle database) to extract, join, and analyze data from multiple marketing and CRM sources
- Support customer segmentation and targeting strategies
- Partner with the Customer Lifecycle Management team to evaluate email campaign effectiveness
- Collaborate with Call Center Operations to support tracking and attribution of marketing-driven leads
- Assist with analytics and reporting related to CDP-enabled strategies
- Support reporting and data validation needs related to CRM consolidation and Salesforce Data Cloud migration
- Communicate insights clearly to marketing and business stakeholders
Requirements:
- Bachelor’s degree in Marketing, Analytics, Business, Statistics, or a related field
- 5+ years of experience in marketing analytics, CRM analytics, or a related analytical role
- Strong SQL skills
- Proven experience building dashboards and reports using Tableau or similar BI tools
- Experience analyzing CRM and email marketing data
- Strong analytical, problem-solving, and communication skills
Benefits:
- Health Insurance options
- HSA
- Medical
- Dental
- Vision
- Matching 401K
- Life/AD&D/STD/LTD
- Tuition Reimbursement
- Pet Insurance
- Generous vacation policy
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