Marketing Analytics Analyst
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Job Description
Marketing analytics analyst supporting Marketbridge’s B2B clients with data preparation, dashboards, and tracking QA. Turning marketing data into accurate reporting and measurement insights.
Responsibilities:
- Collect and extract reporting data from web analytics, paid media, marketing automation, CRM, and campaign systems
- Organize and securely store data for dashboard integration, analysis, and reporting presentations
- Prepare, cleanse, normalize, and validate datasets in Excel and approved tools
- Check for missing values, duplicates, inconsistent naming, formatting issues, and other data quality concerns
- Use Excel and approved AI-enabled tools, including ChatGPT or Claude where appropriate, for data preparation, QA, and repeatable workflows
- Maintain dashboards and reporting assets by refreshing data and checking filters, calculations, date ranges, and labels
- Format and quality-assure dashboards, charts, tables, and reporting presentations
- Assist with web analytics tracking QA and troubleshooting, including tags, conversion events, URLs, and reporting behavior
- Coordinate with Strategy, Media, Marketing Technology & Operations, and other internal teams
- Support recurring and ad hoc reporting requests, internal presentations, proposal materials, and analytics work
- Build technical skills through project work, feedback, training, and certifications
Requirements:
- Recent graduate or early-career candidate with a degree, diploma, or equivalent learning in analytics, marketing, business, economics, mathematics, statistics, information systems, or a related field
- Advanced working knowledge of Microsoft Excel, including formulas, XLOOKUP or VLOOKUP, PivotTables, sorting and filtering, charts, and formatting
- Ability to explain use of Excel to organize or check data
- Strong attention to detail and understanding of accuracy, consistency, and documentation in reporting
- Comfort working with structured data and performing basic data checks
- Clear written and verbal communication skills
- Strong accountability and follow-through; ability to meet deadlines and raise risks or blockers
- Curiosity about B2B marketing measurement, digital analytics, and campaign performance
- Interest in AI-enabled tools and judgment to review outputs for accuracy and follow data privacy and client requirements
- Eligible to work in the United States or Canada without visa sponsorship
- Experience with GA4, Google Tag Manager, Looker or Looker Studio, Adobe Analytics, Adobe Tags/Launch, Google Ads, LinkedIn Campaign Manager, Microsoft/Bing Ads, or other marketing platforms is an asset, but not required
- Exposure to SQL, basic statistics, data visualization, or PowerPoint is an asset
- Willingness to work EST hours
Benefits:
- Flexible PTO
- Summer Fridays
- Paid parental leave (up to 16 weeks for birthing parents)
- Closed from Christmas to New Year’s
- Comprehensive medical benefits
- Free premium access to the Calm app
- 401(k) with a 3% company contribution (US Only)
- Life insurance
- Long-term disability coverage
- AD&D coverage
- Professional development fund ($500)
- Continuous learning programs
- Company-provided laptop and accessories
- Monthly Wi-Fi and cell stipend
- Exclusive discounts through Perkopolis
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