Marketplace Practice Development Manager
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Job Description
Marketplace Practice Development Manager driving adoption and revenue for a digital eye-care platform serving optometry practices. Training teams, managing territory performance, and leading field-based change management.
Responsibilities:
- Own a territory of practices through activation, training, adoption and revenue growth
- Drive attach rate and revenue per practice
- Use data to revive stalled practices and scale top-performer practices
- Lead change management so the platform becomes part of daily practice workflows
- Train front-desk, optical and doctor teams on the platform and in-exam selling
- Build daily habits through in-practice visits, follow-ups and check-ins
- Sell doctors on the curated retail model and staff on daily platform use
- Monitor orders, identify drop-offs and convert recommendations into completed purchases
- Partner with pilot practices by sharing performance feedback and maintaining engagement
- Report pilot feedback to leadership and product teams
- Convert top-performer success stories into playbooks and share them across the territory
Requirements:
- Sales experience in the optical industry
- Strong existing relationships in the optical community
- Solid understanding of optometry office and patient flow
- 8+ years of experience in optical retail, practice management or retail field leadership
- Proven record of driving in-store sales
- Experience onboarding and coaching front-line staff and making new processes stick
- Ability to learn new software quickly and teach it to others
- Experience carrying targets tied to store or practice performance
- Credibility with clinicians and front-line retail staff
- Comfortable working in the field daily across a large geographic territory
- Experience in SaaS, healthcare technology or software platform adoption preferred
Benefits:
- Contract position: approximately 6 months, with possible extension
- Full-time, field-based daytime schedule (40 hours/week)
- Remote – East Coast, with up to 75% travel
- Travel expenses reimbursed
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