Measurement Analyst
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Job Description
Measurement Analyst optimizing statistical modeling, experimentation, attribution, and forecasting. Power Digital helps brands grow through AI-native marketing strategy and analytics.
Responsibilities:
- Manage and recommend modern measurement strategies for marketing campaigns, including statistical modeling, experiment design for incremental impact, customer analysis, and attribution-based measurement
- Coordinate delivery with teammates using Asana
- Utilize large amounts of data to identify meaningful performance insights and opportunities for improvement using R, SQL, and Python
- Communicate findings to internal Power Digital stakeholders, leading to recommended actions
- Produce stats-based performance forecasts
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to the department
- Meet KPIs for quality, clarity, and accuracy of analysis output; delivery timeliness; and internal communication and teamwork
Requirements:
- Proficiency in spoken and written English at an advanced level is required for this role.
- Bachelor's degree in Marketing, Business Administration, or a related field
- 2+ years of experience in marketing analytics
- Strong data visualization skills using Looker, Tableau, PowerBI, or Excel
- Proficiency in R or Python, and SQL
- Experience with ETL tools, such as Funnel.io and Fivetran
- Excellent communication and presentation skills
- Understanding of data science concepts like statistical modeling, experiment design, limits of statistics, and data infrastructure to support data science
- Ability to work independently and as part of a team
- Strong attention to detail
- Self-motivated and able to work under pressure
- Experience with digital data collection tools (GA4, Google Tag Manager, Adobe Analytics) — nice to have
- Experience with ad platform reporting and data systems (3rd party pixels, product catalogs, and server-side tracking) — nice to have
Benefits:
- Equal Opportunity Employer
- Diversity and inclusion valued in the workplace
- Power Digital does not charge any application, processing, or training fee
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