Media Analyst – Performance and Planning
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Job Description
Media Analyst role at F2F, planning, executing, and optimizing paid campaigns for measurable results. Collaborating with teams to enhance performance using data-driven strategies.
Responsibilities:
- Develop comprehensive media plans: brief, channel strategy, budget allocation, KPI definition, schedule, and media placement spreadsheet.
- Create, set up, manage and optimize campaigns in Google Ads (with emphasis on Search), Meta Ads, TikTok Ads and LinkedIn Ads.
- Manage campaign budgets rigorously: pacing, cost control and real-time allocation adjustments.
- Prepare creative briefs and hashtag sheets: guide copywriting, design and account teams with language guidelines, creative formats, CTAs, landing pages and platform-specific variations.
- Approve the cadence of creatives and assets before final client sign-off, ensuring alignment with the media strategy.
- Build weekly reports with critical analysis, actionable insights and clear recommendations.
- Monitor the market and proactively propose new channels and formats — online and offline — supported by comparative data that justify the recommendations.
- Serve as the technical and strategic media point of reference for the client (decision-maker), copywriting, creative team and account management.
Requirements:
- Strong experience in performance campaigns focused on conversion (leads, sales, CPL, CPA, ROAS).
- Proficiency in Google Ads, with deep expertise in Search: campaign structuring, ad groups, keywords, extensions and smart bidding.
- Advanced operation of Meta Ads.
- Experience with LinkedIn Ads.
- Ability to build complete media plans in spreadsheets (Excel / Google Sheets).
- Data analysis and reporting: Looker Studio, GA4 or equivalents.
- Campaign budget management with pacing control and investment efficiency.
- Ability to guide creative and copy teams with concise, technically grounded briefs.
- Experience with programmatic media (DSPs: DV360, The Trade Desk or similar).
- Google Ads, Meta Blueprint or equivalent certifications.
- Experience with tag management (GTM) and conversion tracking.
Benefits:
- Autonomy to execute tasks.
- Free access to the InquietaMENTE Knowledge Track for your professional development.
- Partnership with Conexa: online mental health and wellbeing platform (2 free therapy sessions and 2 free nutrition sessions per month).
- Partnership with Wellhub (Gympass) to support your physical health.
- 23 paid working days of leave per year, scheduled throughout the year.
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