Mid-Level Channels and Partnerships Analyst – Communications and Automation
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Job Description
Analista de canais e parcerias estruturando comunicações para parceiros da RD Station. Planejamento de campanhas, automação de marketing e governança de processos entre áreas.
Responsibilities:
- Lead communications initiatives for channels and partners
- Help build a unified communication, systems, and processes framework for the RD Station partner journey
- Connect the Sales, Customer Success, and Marketing departments that support channels
- Translate strategies into concrete actions, ensuring consistency, governance, and operational efficiency
- Serve as the governance focal point for the partner program’s communications calendar, defining topics, audiences, segments, and send times
- Plan and execute end-to-end communication campaigns using marketing automation tools, including copywriting creation and review
- Ensure the publication and updating of launches, campaigns, content, and other updates on partner support platforms, such as the PRM and intranet
- Support the review and enhancement of program processes, including partner-tier sizing and commission value reviews
- Manage projects and collaborate with Marketing, Product, Partner Finance, Sales, and Customer Success, fostering alignment and the swift resolution of conflicts
Requirements:
- Hands-on experience with marketing automation tools, such as RD Station Marketing, or with CRMs
- Strong knowledge of Inbound Marketing strategies
- Proficiency in copywriting and the ability to adapt messages for different audiences and objectives
- Ability to organize workflows, timelines, and projects, tracking deliverables and connecting different departments
- Strong communication, influencing, negotiation, and autonomy skills to work effectively in dynamic and ambiguous environments
- Preferred: experience managing channels, partnerships, or ecosystems focused on partners
- Preferred: knowledge of the Software as a Service (SaaS) business model
- Preferred: experience at marketing and advertising agencies
- Preferred: experience managing the customer journey in Customer Success or Customer Experience
- Preferred: knowledge of mapping systems, processes, and user journeys
Benefits:
- Holistic Well-Being, with self-care initiatives and benefits across the emotional, financial, physical, occupational, and social dimensions
- Diversity and Belonging, with an active commitment to promoting diversity, inclusion, and belonging
- An environment that supports continuous learning and career development
- Autonomy and freedom to act responsibly
- A hiring process that includes the presentation of a job offer
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