Mid-level Social Media Specialist
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Job Description
Social Media role responsible for strategic content creation for high-ticket healthcare clients. Ensuring effective communication and engagement through various platforms and content types.
Responsibilities:
- Manage the complete schedule for a portfolio of clients without daily supervision
- Present and defend content strategy in biweekly client meetings
- Write campaign copy (organic + paid traffic + landing pages + email + ManyChat)
- Create and approve scripts/storyboards for Reels and Stories, overseeing production through to posting
- Analyze clients' weekly metrics and propose adjustments
- Research niche trends and incorporate them into the content calendar
- Monitor clients' Instagram accounts daily to ensure execution
- Maintain continuous communication in clients' chat groups
- Produce paid-traffic materials
- Present tests of new content in the weekly meeting
- Provide ad-hoc support to the junior copywriter for technical questions
- Perform occasional tasks requested by the team leader
Requirements:
- Demonstrated ability to communicate clearly, concisely, and assertively
- Experience managing high-ticket client accounts
- Applied mastery of copywriting, storytelling, and persuasive frameworks (AIDA, PAS, cognitive triggers)
- Autonomous production of multi-format copy (carousels, Reels, static posts, Stories, ads, landing pages, email, ManyChat)
- Metrics analysis
- Advanced proficiency with ClickUp
- Solid knowledge of CFM regulations and privacy for before/after content
- Ability to use AI tools strategically
- Proficiency in the Stark modeling method
- Autonomy
- Active contribution to campaign ideation and new formats
- Building visual briefs embedded within the copy
- Analytical mindset
Benefits:
- Bonus
- Flexible hours
- Career progression plan
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