Social Media Manager
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Job Description
Social Media Manager leading social strategy and creative execution for Mavida Health's online therapy and psychiatry platform. Driving patient acquisition, referral awareness, and trusted women's mental healthcare content.
Responsibilities:
- Develop and own Mavida's social media strategy aligned with patient acquisition, referral partner awareness, and brand/community goals
- Directly pitch creative ideas, formats, and campaigns
- Manage the social team's workflow, timelines, owners, deadlines, and deliverables
- Build and maintain content calendars, production schedules, and approval workflows
- Oversee agency and creative-team concepts, copy, and visuals, providing direction, feedback, and approvals
- Write copy, shape concepts, edit videos, or create quick-turn posts when needed
- Partner with the Head of Growth on channel priorities, campaigns, and messaging
- Translate business priorities into social campaigns and content themes
- Track, analyze, and report reach, engagement, follower growth, traffic, and lead/appointment contribution
- Collaborate with clinical leadership to ensure accurate, evidence-based, compassionate, and HIPAA-compliant content
- Monitor trends, competitors, and platform changes
- Coordinate organic and paid social efforts
- Manage community engagement standards and escalate sensitive patient inquiries appropriately
Requirements:
- Bachelor's degree
- 3-5+ years of experience in social media strategy or management, ideally in healthcare, health tech, wellness, or another regulated or mission-driven space
- Exceptional organizational skills and proven ability to manage multiple projects, timelines, and due dates
- Experience functioning as a project manager for a creative or marketing team
- Portfolio or examples demonstrating social strategy and results
- Experience managing agencies or creative partners
- Hands-on copywriting, content ideation, and basic design or video editing skills
- Ability to build strategy tied to business outcomes
- Strong understanding of Instagram, LinkedIn, Facebook, TikTok, and emerging platforms
- Comfort with analytics and reporting tools such as native platform analytics, Sprout Social, or Hootsuite
- Excellent written communication and ability to convey complex health information clearly
- Genuine passion for supporting women and birthing people
- Commitment to cultural humility and cultural competency
Benefits:
- Comprehensive training/onboarding
- Medical/Dental/Vision insurance, plus Health Savings Account (HSA) for relevant plans
- 401(k) through Betterment
- Flexible PTO: paid time off for vacations, holidays, sick days, and personal time, plus flex time for shorter breaks
- Personal equipment budget (Apple laptop + one auxiliary item)
- Ongoing training around women's unique mood and anxiety disorders
- Opportunities for ongoing mentorship, in-person meetings, and professional development
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