National Account Lead

Posted 2hrs ago

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Job Description

National Account Lead growing strategic and SMB accounts for BEL Promo, a promotional products company. Developing data-driven sales strategies, cross-functional execution, and year-over-year account growth.

Responsibilities:

  • Own and grow a portfolio of strategic and SMB growth accounts
  • Develop proactive, data-driven strategies to expand existing business and uncover new opportunities
  • Grow smaller accounts into large strategic partnerships
  • Analyze account data, order history, purchasing patterns, vertical markets, and buying behavior
  • Identify decision-makers and influencers and build multi-threaded account relationships
  • Build account-specific growth strategies, campaigns, and storyboards
  • Establish and maintain disciplined call cadences for accounts
  • Maintain accurate account and order data in Bing Dynamics (CRM)
  • Equip accounts with tools, samples, and campaigns to position BEL Promo products and solutions
  • Manage an assigned book of SMB growth accounts alongside core strategic accounts
  • Track growth account progress and graduate qualifying accounts into the core book
  • Set strategic direction and serve as the central point of accountability for account growth
  • Partner with Business Development Associates, Customer Service, and Multi-Line Representatives
  • Direct and lead cross-functional teams to execute account strategies and call cadences
  • Own an annual sales quota and achieve year-over-year growth targets
  • Track, execute, and report on strategy progress across all accounts

Requirements:

  • Bachelor’s degree in Business, Marketing, or a related field preferred; equivalent professional experience will be considered in lieu of a degree
  • Proven track record in strategic account sales, key account management, or business development, with experience managing accounts of comparable scale
  • Demonstrated hunter mentality and ability to drive growth within established accounts
  • Experience analyzing account and order data to identify growth opportunities and inform strategy
  • Strong working knowledge of Bing Dynamics (CRM) for pipeline, order, and account management
  • Familiarity with relevant vertical markets
  • Ability to direct and lead cross-functional teams without direct authority
  • Excellent organizational, planning, and project management skills
  • Strong communication and presentation skills, including ability to build campaigns and storyboards
  • Applicants must be authorized to work in the U.S.
  • BEL USA does not sponsor work authorization or permanent residence

Benefits:

  • Full-time remote work arrangement
  • Great Place to Work and Top Workplace recognition
  • Career growth opportunities
  • Employee-focused workplace culture