Paid Ads Specialist
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Job Description
Paid Ads Specialist managing Google Ads and Meta campaigns for home services clients. Collaborating with account management to ensure performance aligns with client goals and metrics.
Responsibilities:
- Build and launch campaigns.
- Set up and manage Google Ads (Search, PMax), Local Services Ads, and Meta campaigns for home services clients across multiple markets.
- Optimize for performance. Monitor spend, CPL, and lead quality daily; adjust bids, budgets, targeting, and creative to hit client cost-per-lead targets.
- Own tracking and reporting. Set up conversion tracking (call tracking, form fills, GA4), maintain clean data, and deliver clear monthly performance reports clients can actually understand.
- Write and test ad creative. Draft ad copy, coordinate creative assets, and run structured A/B tests to improve CTR and conversion rates.
- Manage budgets across accounts. Allocate and pace spend across a portfolio of client accounts without overspending or underdelivering.
- Partner with account managers. Communicate performance, flag issues early, and recommend strategy shifts based on what the data shows.
- Stay sharp. Keep up with platform changes, new ad formats, and what's working in home services lead gen.
Requirements:
- 2+ years hands-on experience managing Google Ads campaigns; LSA and Meta experience a strong plus
- Experience in home services, local lead gen, or agency environments is a strong plus
- Comfortable owning accounts end-to-end — strategy, build, optimization, reporting — without heavy hand-holding
- Data-driven; you make decisions based on CPL and lead quality, not vanity metrics
- Strong communicator who can explain performance to non-technical clients and teammates
- High sense of urgency — wasted spend is wasted money, and slow reactions cost clients leads
- Self-starter who thrives in a lean, remote, fast-paced environment
- Nice to Have
- Google Ads certification
- Experience with call tracking platforms (CallRail or similar) and GA4
- Familiarity with landing page optimization and CRO basics
- Experience managing $50k+/month in aggregate ad spend
Benefits:
- Growth opportunities in the first 6–12 months
- Remote/hybrid work opportunities
- Paid-time off
- Monthly and quarterly incentives
- Annual company trip(s) — previous locations include Scottsdale & Cancun
- 24/7 gym & sauna access (WI-based only)
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