Paid Media Manager
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Job Description
Paid Media Manager executing performance-driven digital marketing strategies for family law firms. Managing campaigns using Google Ads, Meta, and Microsoft Ads while mentoring team members.
Responsibilities:
- Build and manage paid search, Local Service Ads, Performance Max, display, video, and paid social campaigns across Google Ads, Meta, Microsoft Ads, and the rest of the paid stack.
- Own account architecture across client accounts, including campaign and ad group structure, keyword segmentation, audience definitions, asset feeds, negative lists, and the exclusions that protect spend.
- Diagnose CPA spikes, conversion drops, lead quality issues, and performance shifts.
- Lead search query analysis, audience and placement reviews, and bidding model tuning.
- Own conversion tracking integrity, including Google Tag Manager, server-side tagging, offline conversion uploads, Google Analytics 4 events, and call tracking integrations.
- Monitor paid KPIs across assigned accounts, including spend, impressions, CTR, CPC, CPL, CPA, conversion rate, lead quality, ROAS, and pacing.
- Review paid media deliverables for platform accuracy, build quality, tracking integrity, and client readiness.
Requirements:
- 4 to 7 years of professional paid media experience, preferably in an agency environment.
- Proven track record of paid media execution that improved lead volume, lead quality, CPA, ROAS, or local search performance.
- Strong hands-on experience with Google Ads campaign builds, Local Service Ads management, Meta Ads, and complex troubleshooting.
- Experience directing or reviewing paid creative production, including creative briefs, ad copy guidance, landing page recommendations, and conversion path design.
- Hands-on experience using and building AI workflows in day-to-day paid media work, including prompt engineering, custom skill or workflow creation, and AI-assisted execution at scale.
- Comfort reading conversion tracking implementations and identifying issues at the tag level, including the ability to write specs, work alongside developers, and verify implementation.
- Familiarity with Google Ads, Google Local Service Ads, Meta Ads Manager, Microsoft Ads, Google Tag Manager, Google Analytics 4, CallRail or equivalent call tracking, Looker Studio, or similar platforms.
- Experience working within WordPress or similar CMS environments, including familiarity with how landing pages, plugins, and template logic affect paid performance and tracking.
- Prior experience in local paid media, legal marketing, family law, or service-based industries strongly preferred.
- Experience mentoring junior team members or reviewing paid media work preferred.
Benefits:
- 10 Paid Vacation Days per year
- 5 Paid Sick Days per year
- 10 Paid Company Holidays per year
- Parental and bereavement leave
- Performance bonus plan
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