Paid Media Specialist
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Job Description
Paid Media Specialist driving paid search, social and retargeting campaigns for Keypath Education’s online university programs. Optimising performance, conversion and enrolment outcomes through data, automation and AI.
Responsibilities:
- Develop, manage and optimise paid search, paid social and retargeting campaigns across Google Ads, Meta and LinkedIn
- Leverage AI-powered campaign formats and emerging advertising technologies
- Monitor, analyse and report on campaign performance from click-through to enrolment
- Use data-driven insights to inform campaign optimisation decisions
- Forecast lead volumes, media spend and performance outcomes
- Partner with creative, content and web teams to develop campaign assets and optimise landing pages
- Support conversion rate optimisation initiatives and testing strategies
- Monitor industry trends, digital platform developments and consumer behaviours
- Collaborate with internal stakeholders and external partners on marketing campaigns and strategic projects
Requirements:
- Passion for digital marketing
- Experience using data, technology and innovation to deliver campaigns
- Analytical and problem-solving abilities
- Commercial mindset focused on performance and ROI
- Ability to translate complex insights into clear, actionable recommendations
- Curiosity about AI, automation and emerging marketing technologies
- Proactive mindset and ownership of work
- Strong collaboration skills
- Ability to adapt quickly in a fast-paced, high-growth environment
- Must reside in Australia with full working rights
- Preferred applicants may be required to complete a police check and other pre-employment checks
Benefits:
- Global EdTech leader across Australia and SE Asia
- Flexible “Work Anywhere” model (remote, hybrid or office)
- High-growth environment with strong career development opportunities
- Collaborative, innovative, people-first culture
- Certified as a Great Place to Work in Australia & Malaysia
- Professional development support, including access to certifications and training programmes
- Employee Assistance Program and wellbeing initiatives
- Access to LinkedIn Learning and career development programs
- IT Equipment provided for your success
- Inclusive hiring experience
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