Paid Media Strategist – Google, LI
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Job Description
Senior Paid Media Strategist driving Google, LinkedIn, Bing, and Meta lead-generation campaigns for ProperExpression, a boutique growth marketing agency. Owning scalable budgets, tracking, testing, and revenue-focused reporting.
Responsibilities:
- Own paid media strategy and execution for assigned client accounts, including the largest accounts
- Build, launch, optimize, and scale campaigns on Google Ads, Bing Ads, LinkedIn Ads, and Meta Ads
- Manage budgets, bids, and pacing
- Run a documented testing program on every major account and scale winning tests
- Own conversion tracking end to end so accounts optimize on CRM-qualified leads rather than form fills
- Partner with Account Directors and clients on campaign planning, funnel strategy, messaging, segmentation, and channel mix
- Brief and QA ad creative and copy with the creative team within SEC/FINRA constraints
- Build and present reports connecting spend to pipeline and revenue
- Turn reporting findings into next steps
- Write and approve compliant ad copy for regulated wealth management clients
- Fix broken tracking and conversion paths independently
- Help architect campaigns that drive measurable, provable growth
Requirements:
- 5+ years of hands-on paid media/SEM experience
- 5+ years of hands-on paid media experience in B2B or B2C lead generation to the US market
- Personally managed and scaled $100k+ per month budgets on a single channel for a single client
- Experience running paid accounts for multiple clients simultaneously at a marketing agency
- Deep Google Ads and Bing Ads experience, including account structure, bidding, match types, negatives, Performance Max judgment, and pacing at scale
- Deep LinkedIn Ads experience, including audience design, lead generation forms versus landing pages, frequency, and creative fatigue
- Technical tracking experience with GTM, GA4, conversion tracking, offline conversion imports, and CRM-fed optimization
- Ability to diagnose broken conversion paths independently
- Real testing practice using hypotheses, controls, results, and decisions
- Reporting that connects spend to pipeline and revenue
- Google Sheets fluency, including pivots, lookups, and blended data
- Hands-on Meta Ads experience, including audience building, lead forms versus landing pages, and creative testing for lead generation
- CRO and landing page judgment
- Experience briefing and QAing ad creative and copy with a design team
- C1/C2 English fluency
- Full-time availability on US East Coast hours
- Ability to work within SEC/FINRA advertising constraints
- Preferred: paid media experience for wealth management, RIAs, broker-dealers, or other SEC/FINRA-regulated financial brands
- Preferred: display and programmatic experience
- Preferred: HubSpot experience
- Preferred: Google Ads certifications
- Preferred: AI use in daily paid media workflow
- Direct, hands-on experience is required; applicants without it will not be considered
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- 401K
- PTO
- Annual Retreat
- Fully remote work environment
- Real growth: strong performers rise quickly
- Supportive, collaborative culture
- Food-sharing culture and internal team experiences
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