Paid Search Specialist – SEM, PPC
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Job Description
Paid Search Specialist managing end-to-end SEM and PPC campaigns for fintech clients. Collaborating with teams to optimize ad spend and drive business growth across multiple regions.
Responsibilities:
- Own the strategy, execution, and continuous optimization of paid search campaigns for a leading fintech and cryptocurrency platform operating across multiple countries and markets.
- Work cross-functionally with design, content, and marketing teams to build campaigns that maximize visibility, drive qualified traffic, and deliver strong ROI across every channel.
- Design, implement, and manage end-to-end paid search campaigns across Google Ads, Bing, and equivalent platforms - including Search, Display, and Performance Max (PMax) campaign types.
- Conduct comprehensive keyword research to identify high-value search terms, consumer intent signals, and competitive opportunities - continuously refining keyword strategy based on performance data and market trends.
- Manage and optimize PPC budgets across campaigns to ensure maximum return on ad spend (ROAS) - adjusting bids, targeting, and budget allocations in real time based on performance insights.
- Monitor and analyze SEM performance metrics - including click-through rates, conversion rates, cost per acquisition, quality scores, and customer acquisition costs - and translating data into actionable optimization strategies.
- Collaborate with design, content, and marketing teams to develop compelling ad copy, landing page requirements, and creative assets that align with campaign goals and brand standards.
- Conduct ongoing market and competitor research to stay ahead of search trends, algorithm updates, and industry shifts - ensuring campaigns remain competitive and relevant at all times.
- Analyze and interpret campaign and audience data to identify growth opportunities, inform broader marketing strategy, and present clear, data-backed recommendations to stakeholders.
- Keep fully up to date with the latest advancements in paid search, PPC best practices, Google Ads features, and fintech marketing regulations to ensure campaigns are always compliant, current, and optimized.
Requirements:
- 2+ years of hands-on experience as a Paid Search Specialist, SEM Specialist, PPC Specialist, or equivalent digital marketing role.
- Proven proficiency with Google Ads - including Search, Display, and Performance Max campaign types - and Google Analytics for performance tracking and reporting.
- Experience managing and optimizing PPC budgets with a strong track record of delivering measurable ROI improvements.
- Deep understanding of keyword research methodologies, match types, negative keyword strategies, and bid management best practices.
- Experience running campaigns across multiple search engines - Google and Bing at minimum.
- Strong analytical and data interpretation skills - you are comfortable working with large datasets, identifying patterns, and making data-driven decisions confidently.
- Excellent written and verbal English communication skills - you can present campaign performance and strategic recommendations clearly to both technical and non-technical stakeholders.
- Highly organized, self-motivated, and comfortable managing multiple campaigns simultaneously in a fast-paced, remote environment.
- Proficiency in MS Office or Google Workspace - particularly Excel or Google Sheets for reporting and data analysis.
- Bonus: Google Ads certification or equivalent paid media certifications.
- Bonus: experience running paid search in regulated industries such as fintech, cryptocurrency, or financial services.
- Bonus: basic knowledge of cryptocurrency, blockchain, or how crypto kiosk platforms operate.
- Bonus: familiarity with A/B testing frameworks, landing page optimization, or conversion rate optimization (CRO) principles.
Benefits:
- Competitive salary in USD - paid consistently every month, no matter where you are.
- Performance-based incentives - your results are recognized and rewarded directly.
- 10 paid vacation days per year plus all U.S. federal holidays.
- 100% remote - work from anywhere in LATAM or Europe with a professional home setup.
- A fast-paced, high-growth environment at the forefront of the global fintech and cryptocurrency industry - where your campaigns reach millions of users across multiple countries.
- A collaborative, supportive culture through Veta Virtual and our client - where your expertise is valued, your ideas are heard, and your growth is taken seriously from day one.
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