Paid Search Strategist
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Job Description
Paid Search Strategist leading SEM strategy, PPC growth, forecasting, and experimentation for Forbes Advisor’s financial services business. Driving revenue and profitability through Google Ads, Microsoft Ads, and cross-functional leadership.
Responsibilities:
- Own the strategic direction, growth plans, and commercial success of key paid search categories
- Develop and execute short-term and long-term growth strategies aligned with business objectives
- Build category roadmaps balancing immediate performance opportunities with long-term capability development
- Identify, prioritize, and champion high-impact initiatives
- Act as subject matter expert for owned categories and identify market trends, opportunities, and risks
- Influence performance beyond directly owned accounts through thought leadership and cross-category initiatives
- Evaluate industry trends, platform developments, and product innovations
- Own category performance, including revenue, profitability, volume, efficiency, and growth targets
- Drive category growth through data-driven decisions and resource allocation
- Develop forecasting models and growth plans
- Analyze performance trends, identify root causes of variance, and communicate recommendations
- Conduct business reviews and account audits
- Identify optimization opportunities across campaigns, audiences, funnels, landing experiences, and partner ecosystems
- Design and own testing frameworks for strategic category growth
- Scale innovative PPC tactics, automation, audience expansion strategies, and emerging platform capabilities
- Drive experimentation from conception through implementation and evaluation
- Partner with publishers and platform representatives on beta programs and new capabilities
- Build relationships with Business Development, Product, Engineering, Finance, Compliance, Analytics, and Leadership teams
- Present performance, growth strategies, recommendations, and insights to senior stakeholders
- Serve as a strategic advisor and thought leader within Performance Marketing
Requirements:
- 8+ years of experience in Paid Search / SEM
- Extensive experience with Google Ads and Microsoft Ads
- Proven track record of owning and growing large-scale PPC programs
- Demonstrated success developing and executing long-term growth strategies with measurable business impact
- Advanced understanding of Google Ads, Microsoft Ads, automation, smart bidding strategies, and audience targeting
- Experience managing significant budgets and delivering revenue and profitability growth
- Strong forecasting, planning, and performance analysis experience
- Deep knowledge of web analytics platforms, including Google Analytics and internal reporting solutions
- Experience using competitive intelligence and market research tools such as SEMrush, Adthena, Similarweb, or equivalent platforms
- Proven ability to influence cross-functional stakeholders and drive organizational change
- Experience presenting business cases, strategic recommendations, and performance insights to senior stakeholders
- Advanced Excel and data analysis skills
- Bachelor's Degree required
Benefits:
- Equal employment opportunities and protection from discrimination and harassment
- Compensation and training covered under the equal employment opportunity policy
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