Paid Search Strategist
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Paid Search Strategist owning SEM strategy, category growth, and profitability for Forbes Advisor’s consumer financial services business. Driving PPC innovation, forecasting, testing, and cross-functional performance initiatives.
Responsibilities:
- Own the strategic direction, growth plans, and commercial success of key paid search categories
- Develop and execute short-term and long-term growth strategies aligned with business objectives
- Build category roadmaps balancing immediate performance opportunities with long-term capability development
- Identify, prioritize, and champion high-impact initiatives
- Act as subject matter expert for owned categories, identifying market trends, opportunities, and risks
- Influence performance beyond directly owned accounts through thought leadership, best-practice development, and cross-category initiatives
- Evaluate industry trends, platform developments, and product innovations
- Own category performance, including revenue, profitability, volume, efficiency, and growth targets
- Develop forecasting models and growth plans
- Analyze performance trends, identify root causes of variance, and communicate recommendations
- Conduct business reviews and account audits
- Identify growth opportunities across campaigns, audiences, funnels, landing experiences, and partner ecosystems
- Design and own testing frameworks for strategic category growth
- Scale PPC tactics, automation opportunities, audience expansion strategies, and emerging platform capabilities
- Drive experimentation from conception through implementation and performance evaluation
- Partner with publishers and platform representatives on beta programs and new capabilities
- Build relationships with Business Development, Product, Engineering, Finance, Compliance, Analytics, and Leadership teams
- Influence stakeholders and obtain buy-in through data, analysis, and business cases
- Identify partner, market expansion, and monetization opportunities
- Collaborate with Product and Engineering on performance-enhancing improvements
- Present performance, growth strategies, recommendations, and insights to senior stakeholders
- Serve as a strategic advisor and thought leader within Performance Marketing
Requirements:
- 8+ years of experience in Paid Search / SEM
- Extensive experience with Google Ads and Microsoft Ads
- Proven track record of owning and growing large-scale PPC programs
- Demonstrated success developing and executing long-term growth strategies with measurable business impact
- Advanced understanding of Google Ads, Microsoft Ads, automation, smart bidding strategies, and audience targeting
- Experience managing significant budgets and delivering revenue and profitability growth
- Strong forecasting, planning, and performance analysis experience
- Deep knowledge of web analytics platforms, including Google Analytics and internal reporting solutions
- Experience using competitive intelligence and market research tools such as SEMrush, Adthena, Similarweb, or equivalent platforms
- Proven ability to influence cross-functional stakeholders and drive organizational change
- Experience presenting business cases, strategic recommendations, and performance insights to senior stakeholders
- Advanced Excel and data analysis skills
- Bachelor's Degree required
Benefits:
- Equal employment opportunities and nondiscrimination protections
- Benefits of an established, successful company (specific benefits not listed)
Similar Jobs
Senior Paid Media Specialist
Senior Paid Media Specialist leading paid media strategy for Etna Interactive, a digital marketing agency helping elective healthcare practices grow. Managing PPC, paid social, and programmatic campaigns to maximize client ROI.
Paid Search Strategist
Paid Search Strategist leading SEM strategy, PPC growth, forecasting, and experimentation for Forbes Advisor’s financial services business. Driving revenue and profitability through Google Ads, Microsoft Ads, and cross-functional leadership.
Paid Search Strategist
Paid Search Strategist driving Google and Microsoft Ads growth for Forbes Advisor’s consumer financial-services business. Owning category strategy, testing, forecasting, and commercial performance.
SEA Performance Marketing Manager, Paid Search
SEA Performance Marketing Manager leading international paid search and performance campaigns for Serviceplan, Europe’s largest owner- and partner-led agency group. Managing strategy, optimization, testing, reporting, and client consultation.
Specialist, Paid Search, YouTube
Paid Search and YouTube Specialist optimizing multi-account campaigns for Rain, a DTC marketing and integrated creative media agency. Managing pacing, reporting, testing, and performance insights.
Manager, Demand Generation – B2B
B2B demand generation manager scaling Nielsen’s enterprise pipeline for media-intelligence products Nielsen ONE and Ad Intel. Leading ABM, campaigns, analytics, sales alignment, and agency execution.
Junior Performance Marketer – Mainstream
Junior Performance Marketer driving paid acquisition for a fast-growing consumer AI company. Launching, testing, and optimising campaigns across mainstream consumer advertising platforms.
Senior Performance Marketer
Senior Performance Marketer scaling paid acquisition across consumer apps and subscription channels. Owning budgets, creative testing, and commercial performance across international markets.
Demand Generation Manager
Demand Generation Manager owning ABM, email, and multi-channel pipeline campaigns for Loopio’s SaaS platform. Optimizing funnel performance and reporting revenue-impacting demand metrics.
Demand Generation Manager
Demand Generation Manager driving B2B demand generation and qualified pipeline growth for Coupa’s AI-powered spend management platform. Optimizing multi-channel campaigns across North America.
Performance Marketer
Part-time Performance Marketer managing website CRO, Google Ads, and Meta campaigns for an Australian energy comparison company. Optimizing media buying, landing pages, creatives, and conversion performance.
Senior Paid Social Strategist, Meta
Senior Paid Social Strategist owning Meta strategy, execution, and client performance for premium and luxury DTC brands. Managing large budgets, tracking, testing, and cross-channel growth.
Working Student – Performance Marketing
Werkstudent Performance Marketing bei D+H, Anbieter von Rauchabzugs- und Lüftungssystemen. Unterstützung bei Websites, SEO, SEA, Social Media und Performance-Analysen.
Team Lead, Performance Marketing – Search
Team Lead Performance Marketing leading Search strategy, automation, and analytics for Kaufland’s international online marketplace. Managing a Search team and scalable PPC campaigns across storefronts.
Senior User Acquisition, Performance Marketing Manager – Mobile Apps
Senior user acquisition manager scaling Android app and mobile game campaigns. Managing paid media, CTV testing, analytics, budgets, and ROAS-driven growth.
Senior Google Ads Buyer, DTC eCommerce
Senior Google Ads Buyer owning full-funnel growth for DTC eCommerce brands. Managing Google Ads, attribution, feeds, tracking, and direct client relationships worldwide.
Paid Search Strategist, DTC eCommerce
Paid Search Strategist owning Google Ads strategy, buying, attribution, and client relationships for DTC eCommerce brands at Sweat Pants Agency. Building and optimizing full-funnel growth systems.
Senior Google Ads Buyer, DTC eCommerce
Google Ads strategist owning DTC eCommerce accounts for Sweat Pants Agency, which scales brands through paid media. Managing full-funnel campaigns, attribution, tracking, and client strategy.
Paid Search Strategist, DTC eCommerce
Paid Search Strategist owning Google Ads strategy, buying, attribution, and client relationships for DTC and eCommerce brands. Managing full-funnel growth across Search, Shopping, PMax, feeds, landing pages, and tracking.
Google Ads Manager – Mobile App User Acquisition
Google Ads Manager driving paid acquisition for Mate Technologies' receipt-printing mobile app. Improving activation, retention, revenue, and user quality through evidence-backed experimentation.