Paid Social Lead
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Job Description
Paid Social Lead scaling profitable Meta and TikTok campaigns for Forbes Advisor’s consumer advice platform. Building and managing a high-performing global performance marketing team.
Responsibilities:
- Achieve the performance targets of Paid Social within the Social and Native Department
- Define and execute the Paid Social marketing strategy roadmap across all verticals
- Build a high-performing Paid Social team to deliver on strict revenue and profit targets
- Lead the team to deploy and optimize ad campaigns across paid social platforms, including Meta and TikTok
- Work with stakeholders across global offices to align with business goals
- Discover and surface additional products/services through competitor research for the paid social affiliate space
- Lead with best performance marketing practices and continuously improve marketing opportunities across verticals
- Design workflows and guides to upskill and improve the Paid Social team
- Build working relationships with affiliate partners
- Guide tracking, reporting, and automation requirements with internal teams
- Improve landing page experience and conversion rate through A/B testing with the Digital Experience team
- Provide regular reporting and strategy roadmap updates to the Leadership Team
- Hire, train, develop, and manage team performance
- Conduct performance reviews and support direct reports' career development
- Maintain a deep understanding of the performance marketing landscape, including platform updates, trends, and emerging tools
Requirements:
- 5+ years of experience of performance marketing on Paid Social platforms
- Experience in line management and leading a team of Paid Social buyers
- Overall fluency in using ad serving technologies, platforms, and tools
- Excellent quantitative and analytical abilities, able to generate actionable insights from data analysis that translate into valuable marketing decisions
- Team player with all-hands-on-deck attitude and an entrepreneurial mind-set
- Experience in Affiliate Marketing and/or LeadGen
- Ability to build out and lead a high performing team
- Forward thinking, always looking to improve existing activity and identify new opportunities
- Excellent communication and collaboration skills, with the ability to work effectively across teams
- Ability to co-ordinate with internal teams and external platforms
- Familiarity with project management tools like Asana, or Airtable is a plus
- A proactive and detail-oriented approach to problem-solving
- Knowledge of the Health, Insurance, or Financial Services verticals is a strong advantage
- Flexibility to work across global time zones and adapt to changing priorities
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