Partner Marketing Manager
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Job Description
Partner Marketing Manager responsible for developing and executing co-marketing campaigns at SOCi. Overseeing partner communications and leveraging AI for marketing production.
Responsibilities:
- Build and execute SOCi’s partner marketing strategy — co-marketing campaigns, webinars, and co-branded content
- Activate partner-led customer advocacy — surfacing case studies, referrals, and testimonials that support conversion and prospect confidence
- Coordinate partner events, sponsorships, and activations against clear ROI and pipeline goals
- Run MDF (market development funds), SPIFFs, and partner incentive programs day-to-day, tracking spend against return
- Bring recommendations and simple business cases for where to invest partner marketing effort, with forecasted pipeline impact
- Adapt SOCi’s sales and product materials — decks, one-pagers, battlecards, demos, case studies — into partner-ready, co-branded, and white-labeled versions partners can confidently use to sell SOCi
- Build repeatable templates and a self-serve resource hub so adaptation scales across many partners without starting from scratch each time
- Create interactive, self-guided product demos (e.g., Navattic) for partner-led selling and training
- Develop partner training and onboarding content that keeps product knowledge, positioning, and brand representation consistent across the ecosystem
- Use AI tools to draft, adapt, and localize partner marketing and enablement materials faster — turning multi-day asset builds into same-day turnarounds
- Build and document a reusable library of AI workflows and prompts so the team produces on-brand, partner-ready assets consistently and at scale
- Manage partner communications — newsletters, product and roadmap updates, and inputs to business reviews — to drive engagement and retention
- Serve as a key connection point across Sales, Product Marketing, Demand Gen, and Brand, keeping partner priorities aligned and surfacing partner feedback to Product
Requirements:
- 3–5 years of B2B SaaS marketing experience running campaigns, content, or demand programs
- Direct experience with partner/channel marketing or partner ecosystems
- Strong ownership mindset — you take marketing programs from idea to launch and drive measurable results
- Strong hands-on content skills — you can build a campaign, recut a deck, or adapt materials for a new audience, polished and on-brand
- Genuinely AI-forward — you already use AI to produce and adapt content faster, and can build repeatable workflows others can follow
- Comfortable owning a number — pipeline, ARR, or engagement targets — and reporting on it
- Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned.
Benefits:
- Health insurance plans, dental, and vision
- Wellness incentives
- 401(k) plan with employer match
- Flexible paid time off
- Quarterly wellness days
- Paid holidays
- Unique employee engagement programs
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