Performance Marketing Lead
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Job Description
Performance Marketing Lead developing and executing integrated marketing campaigns for African Leadership University. Overseeing paid media, email marketing, and brand awareness for a global audience.
Responsibilities:
- Lead the development and execution of brand awareness campaigns that communicate a unified ALU story across all entities, stakeholders and programmes.
- Partner with the content and creative teams to produce campaigns that reflect ALU’s mission, value proposition, and student impact.
- Develop always-on brand presence strategies across digital and social channels to build recognition and affinity among prospective students, partners, and stakeholders.
- Own and manage the end-to-end email marketing function, including lifecycle campaigns, nurture flows, newsletters, and re-engagement programmes.
- Manage paid media channels (search, social, display, video) with a focus on efficiency, audience targeting, and measurable outcomes.
- Provide regular, actionable reports on campaign performance across brand, email, and paid media channels.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or a related field is required.
- Minimum 4 to 6 years of progressive experience in digital or integrated marketing, with a strong track record across both performance and brand campaigns.
- Demonstrable experience managing end-to-end email marketing programmes, including marketing automation platforms (e.g. HubSpot, Mailchimp, Salesforce Marketing Cloud, or equivalent).
- Hands-on experience running paid media campaigns across Google, Meta, LinkedIn, and other relevant platforms.
- Experience in higher education, EdTech, or mission-driven organisations is desirable but not required.
- Strong understanding of brand marketing principles and the ability to balance awareness and acquisition objectives.
- Excellent written communication skills, with an eye for brand-consistent, audience-appropriate messaging.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
Benefits:
- Competitive compensation
- Opportunities for professional development
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